It seems Apple has made the move and gotten into the in-app advertising business. The rumor of Apple purchasing Quattro Wireless has turned out to be 100% accurate. The AdMob competitor, Quattro Wireless, was purchased by Apple for a cool $275 million.


blockquote>"We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers. We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers."

Something also to be noted is that former Quattro Wireless CEO Andy Miller also revealed that his title is now Vice President of Mobile Advertising at Apple. The Google vs Apple showdown seems to be heating up. 2010 is going to be an exciting year in the mobile world.