Apple launching something big to coincide with 10th retail anniversary?

Apple launching something big to coincide with 10th retail anniversary?

BGR's tipsters are telling them that Apple might be launching something big on May 19 to coincide with the 10th anniversary of Apple Retail Stores.

  • During the overnight shift, it's going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
  • Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
  • Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.

We've heard previously that Apple was restricting employee leave for this event. So what could this be? It's too soon for an iPhone or iPod touch, much less another iPad, and Apple just refreshed both MacBook Pros and iMacs. A new Mac Pro? Something totally new?

Let us know what you think in the comments.


Have something to say about this story? Leave a comment! Need help with something else? Ask in our forums!


← Previously

Developer Spotlight: Robert Murray of Firemint

Next up →

Poll: Do you get apps on iPhone, iPad or iTunes desktop?

Reader comments

Apple launching something big to coincide with 10th retail anniversary?


MacBook and the Airs are the only things possibly due for an update, seems a little odd to go to that much trouble for a speed bump though. Surely an entirely new product line would have a press release though?!?

You heard it here first. An apple gaming device that hooks up to a tv and your mac. You can play all your iPhone and iPod games on it. With your iPhone. And also play other games that will be released.

An Apple console for gaming would make me a very happy geek. No RRoD, no Playstation NOTwork issues, no silly kid games (sorry Nintendo fans). Knowing how Apple is THE multimedia god it makes sense they eventually make a gaming console. Plus considering Microsoft just won the console battle of April it's perfect timing to give the top dog reason to fear. LONG LIVE FREE MARKET COMPETITION!!

Introducing apple word, come meet your favorite apps, ride rollercoasters like the iMac mountain, get dizzy in the iPad orientation station- lose yourself in the aMaze-ing AppStore. Seriously no joke. Bring all your credit cards

Apple is going to release a icon which is apple's condom!!isnt it awesome;p
A real 3d condom with user interface,waterproof and ultra thin in sizer and 3hrs of long lasting battery
Cmon apple!!!!:)))X

All of the above, built into an apple branded 42 inch tv, WITH mini displayport hookups! That, my friend, would be friggin' cool!

Sounds all a bit hoky poky. Given how many prototype images, real or fake, precede every major Apple release, it is hard to imagine that an entire new product makes it into the Apple store completely under the radar. This is either a hardware upgrade, or new functionality included in an already existing device, Apple LCD with built in Apps, or Macbook with touch functionality for example. The alternative is an early software roll out, but given the fact that OS Lion has not reached gold release status, that doesnt appear to be likely.

Apple is going to release a icon which is apple’s condom!!isnt it awesome;p Lol A real 3d condom with user interface,waterproof and ultra thin in sizer and 3hrs of long lasting battery Cmon apple!!!!:)))X

Not. A gaming console would have a controller (on screen doesn't count) & could run any game that the big boys run. I like what the 'i's' can do but it's not the same. Besides, don't you WANT to see what kind of console Apple can make? I mean this isn't going to be that but I want to see one in the future

Maybe Apple signed AC/DC to the Itunes store OR this is the big launch of Apple cloud computing? Whatever it is, Apple wins again with the drama they manage to create around their business. Steve is the Hitchcock of business.

I work 30 seconds from the Mclean VA store... so maybe I can sneak in the backroom and find out

Wonder how many people will wait overnight for them to open to get first dibs and whatever this unknown thing will be...

Howsabout a revamp to the Apple store design? It doesn't have to be a new release; might be as silly as new tables for the old stuff!

iPhone 5 The fall release has now been widely accepted....And then BAM!, no one expects it. iPhone 5 to be released AHEAD of the normal cycle and four months before it's expected. The famous bar stool incident fades into the distance.

New Apple TV or just a revamp of the store. It won't be a new product because they always have a press release for a new product. Unless they have one on Wensday or Thursday then there won't be a new product launch.

It probably won't happen, but Apple ought to add HDMI ports to the iMac, as well as Blu Ray players and a 30" screen. Now that would be sweet...

Microsoft bought Skype. If you know already know this, I don't get the joke. If you didn't, I still don't get the joke.

They're going retro and releasing beige iPhones, iPads and iMacs along with a re-release of the beige Apple II ?!

I bet it's like a new album release or something boring like when the Beatles came to iTunes.

Maybe something for free, gifts etc. "Get a free iOS device, just for one night"...Would be a huge PR benefit...

Because I was happy to discover how well-designed and fun to use the
underappreciated (and widely mocked) Zunes are.
There's nothing wrong with replacements si king as they have the
Nonetheless I’ll be following your feed and I hope to browse your blog
I have to say this has a hell of a lot of potential.
Resta fermo, nascosto dietro il masso, mi han detto.
Well done and thanks for your kind words. By the way, I love your
I love your site. There is plenty of insight. It is great to see sites
promoting ethics.

Black curtains go up even when they move a few products from one table to another. No big deal. However, there is an overnight for sat and a store meeting on Sunday to reveal some kind of "suprise". We will see what happens. I am sure it is nothing major. The stores do this ever 2 months and it never got any publicity until now. Maybe a sign that the Apple news has been boring lately? People are still looking for something better?