Apple releases Pride video, says 'Inclusion inspires innovation'
Apple has released a new video showcasing the thousands of employees and families that took part in the San Francisco Pride parade on June 29, 2014
They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.
Apple raised the pride flag at their Cupertino headquarters earlier in the week and gave out t-shirts can caps to the parade walkers, as well as iTunes gift cards. Tim Cook as well as other members of the management team, engineers and designers and public relations and marketers were all in attendance, once again lending Apple's name, brand, and support to social equality.
There's an old saying that Apple employees bleed in six colors, reference the older version of the Apple logo. Last week they marched in it as well.
Because we believe that inclusion inspires innovation.
Good on them, every one.