Apple releases Pride video, says 'Inclusion inspires innovation'

Apple has released a new video showcasing the thousands of employees and families that took part in the San Francisco Pride parade on June 29, 2014

They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

Apple raised the pride flag at their Cupertino headquarters earlier in the week and gave out t-shirts can caps to the parade walkers, as well as iTunes gift cards. Tim Cook as well as other members of the management team, engineers and designers and public relations and marketers were all in attendance, once again lending Apple's name, brand, and support to social equality.

There's an old saying that Apple employees bleed in six colors, reference the older version of the Apple logo. Last week they marched in it as well.

Because we believe that inclusion inspires innovation.

Good on them, every one.

Have something to say about this story? Leave a comment! Need help with something else? Ask in our forums!

Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Apple releases Pride video, says 'Inclusion inspires innovation'


Good on Apple.

Now, queue the "I'm without Sin, so homosexual people need to burn in hell by the droves!" trolls.

Leviticus 18:22
You shall not commit sexual acts with a male, in place of sexual intercourse with a female, for this is an abomination.

1 Kings 14:24
And there were also male cult prostitutes in the land. They did according to all the abominations of the nations that the LORD drove out before the people of Israel.

Romans 1:18-32
That is why God abandoned them to their shameful desires...the men, instead of having normal sexual relations with women, burned with lust for each other. Men did shameful things with other men, and as a result of this sin, they suffered within themselves the penalty they deserved.

They invent new ways of sinning... They know God's justice requires that those who do these things deserve to die, yet they do them anyway. Worse yet, they encourage others to do them, too.

1 Corinthians 6:9-11
Don't you realize that those who do wrong will not inherit the Kingdom of God? Don't fool yourselves. Those who indulge in sexual sin... or are male prostitutes, or practice homosexuality...none of these will inherit the Kingdom of God.

Jude 7:
And don't forget Sodom and Gomorrah and their neighboring towns, which were filled with immorality and every kind of sexual perversion. Those cities were destroyed by fire and serve as a warning of the eternal fire of God's judgment.

Even with that being in the bible, God views all sin as the same. Period. That same bible that you just quoted also says that Jesus is the only path to Salvation and Everlasting Life. So, knowing this, not being homosexual does not in and of itself absolve your other sins. You're no better or worse than those people that you so want to be considered better than, just because your way of life is different than theirs.


God calls some sins "SIN", and others "Abomination".
He clearly called homosexuality an ABOMINATION !!!!

Even Jesus said that some sins/demons required more efforts/fasting to be sealed with.

REAL CHRISTIANS....STAND UP and let's have a "polite" discussion with the dark side...

Here's polite. Fuck you, and fuck your fear.

Your religion states one thing, not mine. Your religious beliefs are important to me, but so are mine.

You're welcome to believe what you like, but don't try to impose that shit on the rest of us, because you stand alone.

I hate when homosexuals want to use slavery to achieve their ends. Theses matters have nothing in common. You know nothing about slavery, about human beings being killed, women being raped because of their skin color. If you guys wanna be accepted , find other ways than comparing two matters that have nothing in common.

If you read your bible, when Jesus encountered sinners, He always "saved" them, and then He will say " Go, and sin no more".

Jesus wasn't partying with sinners.

They were sinners who changed AFTER knowing Jesus.

It's really too bad that anyone still pays even the slightest attention to these deeply unpleasant ancient books of fairy tales and myths. They were written in a time when humans knew nothing of the natural world, and have no basis in fact or science. They're historical curiosities, nothing more, and should be filed alongside other nasty old books of hateful ideology, such as Mein Kampf.

So please, grow up or shut up. Religion is utterly worthless.

The fool has said in his heart, “ There is no God.” They are corrupt, They have done abominable works, There is none who does good. (‭Psalms‬ ‭14‬:‭1‬ NKJV)

Do not be deceived, God is not mocked; for whatever a man sows, that he will also reap. (‭Galatians‬ ‭6‬:‭7‬ NKJV)


I said that earlier....

It's ok to shove your gay agenda in our throats...

It's not ok for us Christians to disagree...

Now you calling me names...

Who is the REAL INTOLERANT here ???

Very sad...
I'll continue praying for you...

When a man strikes his male or female slave with a rod so hard that the slave dies under his hand, he shall be punished. If, however, the slave survives for a day or two, he is not to be punished, since the slave is his own property. (Exodus 21:20-21 NAB)

Bible says all kinds of crazy shit!

Sent from the iMore App

One day, hopefully not too long from now, we'll look back appalled at how humans judged and treated each other based solely on how they were different, not on how we are all the same.

Rene's gay, right? I would expect him to have strong options about this one. Nothing wrong in standing up or speaking up for what you believe in.

Regardless of Rene's orientation...

"First they came for the Socialists, and I did not speak out—
Because I was not a Socialist.

Then they came for the Trade Unionists, and I did not speak out—
Because I was not a Trade Unionist.

Then they came for the Jews, and I did not speak out—
Because I was not a Jew.

Then they came for me—and there was no one left to speak for me."
-- Pastor Martin Niemöller


"The only thing necessary for the triumph of evil is for good men to do nothing."
- Edmund Burke

We all should stand up for the human dignity and rights of our fellow humans, regardless of how they are different than us!

Rene, that day will never come. There will always be those that feel less and seek to put others down in order to lift themselves up. People always have and will always target differences. Which differences they target might change, but not the targeting. If it isn't color of skin or sexual orientation, it will be wealth. Actually, wealth is an issue now as it is currently popular to slam rich people, because, you know, obviously no one who is rich had to work hard or anything. I'm sure that in time people will have new reasons to hate each other (religion seems to also be a popular choice).

As for homosexuality, I don't care... really. As long as all parties involved are in agreement, I don't care what people do in their bedrooms. Transgender is a little murkier for me as I don't really feel that it exists. I mean, I understand that someone might mentally identify with being female or male, but I have always felt that sex is determined solely by the X and Y chromosomes. That is pretty much the definition of male or female to me, not whether a person has a penis or a vagina. Until someone has their actual DNA changed, to me they are still the sex they were born as. Painting stripes on a horse does not make it a zebra, no matter how much the horse feels like a zebra. For a horse to truly be a zebra, it would need to have its DNA rewritten to that of a zebra.


I'm straight, the way MY God created me...
"They" or maybe You are gay.
I totally respect that.
I'm NOT insulting you or anyone !!!

I believe in something VALUABLE to me: THE WORD OF GOD...
- Do not ask me to stop believing just to please you.
- Do Not ask me to reject what it's written (It's not just a SIN, it's an abomination).

Real Christians understand that the devil has a SIMPLE plan: CHANGE GOD's WAY, so most people will be dragged down.
For it, he uses homosexuality and greed !!!!

Two men will NEVER HAVE A CHILD... They will adopt kids and those kids will grow up believing that being gay is the norm...

And the number of gays will grow...

You guys putting the acceptance of homosexuality in ballots...
Guess what ? GOD IS NOT A DEMOCRAT !!!
He's a KING... And in a kingdom YOU NEED TO CHOOSE A SIDE. For the KING or against the KING.

I choose to go with KING JESUS. Please respect that.

They/You choose the opposite. I respect that...

There's NO HATE in my comments ( should see yours...)

It's blowing my mind that you guys always complaining about Christians, but when we politely stating our position, the real intolerance is popping out from you...

I might be struggling with some sins, but at least I know that I don't wanna stay that way, I want to change...

You guys might be "born gays" (since that's your defense) or have gay's feelings. BREAKING NEWS: you can change it...if you want to...the bible says: YOU CAN DO ANYTHING THRU CHRIST WHO STRENGTHEN YOU...
Just ask HIM to change you (ask and it will be given into you)

You don't have to carry that cross...JESUS already did...

But since HE gave us free will, you can choose to remain gay...but at least, Let's have a civilized conversation without insults, or without blocking my posts...

BE FAIR !!!!!

Please stand up for what you believe.
Don't be ashamed.
Remember Jesus said: If you not ashamed of me before men, I will NOT be ashamed of you before My Father !!!!

Shop owners used to place signs outside their premises which read 'no blacks, irish, or dogs'. That's no longer acceptable, and racists are rightly shunned and mocked.

In the western world sexism too is on its last legs, with the last remaining misogynists forced to shout their hatred from the outskirts.

Someday, and that day will be soon, hateful, bigoted, homophobic views such as yours will be treated in the same way. You are deeply, dangerously deluded, and use illogical, evidence free, and psychotic beliefs in a book of ancient myths and legends to justify your hatred and discrimination. Contrary to your warped beliefs, homosexuality is very normal, and is common in many animals, including humans. I realise your grasp of reality and evidence is non existent, so this will not register in your childish mind, so for the good of everyone here, just keep your delusions to yourself and please don't resort to violence.

I'm a Christian, and I'm not ashamed. You say you are the way "God created you." Yet we know that God doesn't make mistakes. There is no east or west with God. He loves everyone equally. Everyone is His unique creation. According to Provers 11:1 dishonest scales are an "abomination." Provers 12:22: Lying lips are an abomination. Diverse weights, sacrifices of the wicked. Leviticus 11:20: "Flying insects that creep on all fours" are an abomination.

Should I go on?

Jesus' role was to become the ultimate sacrifice, obviating the need for the nearly 600 "commandments" from the Old Testament. I can no more judge how 2 people choose to show love for each other than I can judge them for their hair color. I'll let God do that through the Holy Spirit.

Jesus only had 2 commandments: Love God. Love your neighbor. My neighbor has the same rights I do in this country. Discrimination has no place in my heart.

There may not be hate in your threads, but this post was about equality, not about who gets into heaven. Post something within the subject of the article.

So this is civil discourse?! Maybe they can all to go to Canada where they welcome. Commie can go hang with each other . Leave my American alone! You guys should change the site to Gaymore instead of IMore!

So you battle his hatred and bias with your own? I am not religious, but can't understand why people find it okay to make fun of others for being religious. How is going out of your way to tell someone there is no god any different than someone going out of their way to bring you to god? Neither shows any respect for the other's choice. I also don't believe in the spiritual beliefs that some people have, but I don't tell them they are wrong.

Wow, what a truly nasty piece of work you are. Well done on being quite so staggering unpleasant I guess, it must take some practice.

It's too bad you hate 'commies' so much, as Russia shares your bigoted Bronze Age views.

Come talk to me about equality when 2 men or women can produce offspring, you emasculated TROLL.

While it's great to see Apple doing this type of thing, it's really too bad they continue to trade in countries where homosexuality is not just illegal, but carries a death sentence. Apple's high morals it seems only apply in certain territories.

Apple, just like any company, does what it feels will make the most money. That means gay pride parades in the USA and Europe, and keeping silent in countries where it would cost them money. I'm not faulting Apple for this, I mean, it is a business and that is what businesses are supposed to do, make money.

Does make their pro equal rights stance feel rather cynical and hollow though. If you truly believe equality, then you shouldn't trade in any country which doesn't have equal rights for all.

Personally, I don't think they should have a stance. A company is here to make and sell products to me, not to try to influence social policy. All things a company does socially should be internal. Doing anything public is a calculated PR move that has probably been analyzed and timed for maximum profit potential.

You know I for one don't care, I am just tire of it being made a big deal.
You all make it a big deal.
No one else.
You get the very reaction you intended to get because like every group that FEELs persecuted you want to be nothing more than noticed.
You have been noticed for a gazillion years.
Like why do I need to know you like to take it up the ass or suck pipe?
You don't know and don't care what the FUCK I do, so why should I?
...and please enough with the "Equality" shit. Old and tired.

You all are losing your place merely by being a PAIN IN THE ASS!

This isn't about gay people informing you about what they do in the bedroom and shoving it in your face. These events aren't about you. They're about not being shied into silence in the face of bullshit that they have to put up with daily for being born they way they are. You might not see it, but they do.

Let's put it this way: let's say you're in America. There are American flags everywhere. It's old hat. It's done to death. Why does anybody need to be reminded that they're in America all the time? Everybody knows where they are. Why not just take down all the flags? Because of pride. Nationality, like sexuality, is a strong point of identity and that includes the right to wave your flag, whatever it might be.


Think about this:
If I follow your logic, I might be wrong and he might be wrong also...

Option 1:
If I'm wrong and my God doesn't exist, I will still be ok.

Option 2:
if he's wrong and I'm right... (Please fill the blank)

Don't be ashamed

Very informative post and you answered the question I was about to ask. What does this all boil down to? The parades, the politics, the Pride. "Nationality, like sexuality, is a strong point of identity".

Sex. When all is said and done isn't this what we are talking about? Sexual attraction to one's own gender, sexual intercourse with one's own gender. Am I wrong? Are their other differences? Do LGBT people eat gay food? Do they pray to a gay God? So what does sex, or sexuality of any kind, have to do with Apple Inc.? Its never been a part of any workplace I've ever been in.

Imagine if I was hired at a company and during the interview stated "by the way I would like you to know that I am heterosexual and that I have sex with females. I'm proud of my sexuality and want you to know that. I'll be flying my heterosexual flag in my cube FYI. How insane does that sound?

I watched the Apple video which made a statement in the beginning about celebrating equality and diversity, but the video was about the pride celebration. So again this all goes back to sex. The ending stated that inclusion inspires innovation. I would think finding the right people for the job inspires innovation, what in the world does sex have to do with innovation or inspiration? No one should be excluded or fired at Apple because of race, religion or who they choose to have sex with but for crying out loud no one should be included or hired for only those reasons either. I'm not saying Apple is doing that, I hope they don't have racist or sexist hiring policies, I only wanted to make a point of what I see as the absurdity of all this.

Well, sex is (generally) about love, which is a bit harder to brush off. The reason you don't hear the kinds of statements you're talking about in the second paragraph is because that's the implicit reality of many workplaces; you don't have to assert that you're straight, because it's often implied. It's called heteronormativity. It isn't something straight people deal with because it's largely invisible, but gay people bump into it all the time. Every TV show, ad, movie, or book that has even a hint of male and female attraction can be a reminder that they're on the outside.

It's because of that reality that things like Pride Day exist. It seems fair to me that LGBT folks get at least one day not only where they don't feel alien, but that they're actively supported and embraced. Gay people making meaningful contributions at Apple deserve that, don't they?

This is a really interesting post and I appreciate you for making it. What I always have trouble understanding is the concept of "Pride" in regards to the gay community. I always thought pride was something that you earned from your actions or accomplishments, but not from something that is part of your makeup. You had tried to compare a sense of national pride to gay pride, but I don't see that as being equivalent. People who are proud of America are generally proud of the country's accomplishments and ideals (although they may not be implemented or followed), whereas gay pride seems to be more proud that someone is simply attracted to the member of the same sex. I agree that an employee of Apple or any company should be recognized and commended for their complements and contributions, but wrapping it up in gay "pride" seems disingenuous to me, and maybe it's all because of the word "pride". I think it would be silly and offensive to some if there was a "hetero pride" parade or "white pride" parade or "black pride" parade", even if all it meant to do was recognize accomplishments of those groups. If gay people want to showcase that they have stable loving relationships and are productive members of society, why not figure out away to do it in an inclusive manner that includes people of all sexual orientations and races rather than just that of the gay community? Also your idea that sex is mostly about love might be true for some, but the porn industry is proof positive that many disagree.

I don't think pride necessarily needs to be associated with accomplishments. Those Americans that are proud of their nation could very well have contributed nothing themselves. Shared admiration of ideals, certainly, which I think carries over to homosexuality well enough. I agree that sex is obviously a big part of it, and love isn't always a part of sex, but ultimately it's not our place to critique the precise mix of what constitutes gay and lesbian identity. We aren't stakeholders in it, and second-guessing its legitimacy is pretty crass. It's like saying you're not a Real American if you haven't been in the army or if you immigrated from another country. Along that vein, it would be silly to interpret a celebration of America like Independence Day as an effort to make me (a Canadian) into an American, just like a pride parade isn't an assertion that everybody should be gay.

Providing the space for others to explore their identity and any associated pride on their own terms without haranguing them isn't just the classy thing to do, it's what some might define as freedom.

Like I mentioned earlier, Hetero Pride Day might as well be every day. It's rare you'll get through 24 hours without seeing some kind of celebration, however modest, of how totally sweet it is for a dude and a lady to hook up. Meanwhile, these pride events are likely the few circumstances where gay people can experience a level of acceptance that straight people take for granted daily. Ironically, you'll get straight people feeling a little left out, but I think that's necessary for these events to retain their meaning. Of course, that hardly means straight supporters aren't welcome at these things, and I'd wager the gay community has been pretty inclusive of other groups over time. At one point the gay and lesbian communities were pretty separate, and bi-sexuals were ostracized, but then you get LGB coalescing into a distinct group. Then transsexualism is tied in (LGBT), and queer (LGBTQ) tacked on for anything in between.

A good example of how this stuff handled badly are men's rights groups. They see feminism as reverse discrimination, so they organize their own exclusive events, which turns into reverse-reverse-discrimination, which ultimately just boils down to the same vanilla discrimination men have historically employed. For that exact same reason it would be silly for straight people to insist on having their hetero identity figuring large in a pride parade. The point is: some groups need more support than others.

I cannot disagree with your first sentence more. Sex is a part of Love but certainly not about it. Sex is first and foremost about procreation and lust and the fact that it is awesome and pleasurable is just icing on the cake. It enhances love but certainly does not make it. Love is a selfless compassion for someone male or female that can and does exist completely without sex.

Even if sex was always about Love, my question remains. What does sex have to do with the workplace? When we compare two employees at Apple for example one who is gay and one who is straight, what exactly is the difference between the two? Absolutely nothing except one has sex with his own gender and one does not. Why in the world is that difference celebrated? People who make meaningful contributions at Apple should be rewarded for their hard work but then we find out that they have sex with their own gender and now we should throw them a parade?

You and I both know we aren't going to bring each other over to our way of thinking. All I'm trying to do here is make people think and be honest about what this is really about.

I agree love can exist without sex, certainly didn't assert otherwise. Unclear on how something can be "a part" of something else but not be "about" it, though.

Ultimately, "we" aren't throwing them a parade, nor are we rewarding them. They're throwing their own party to celebrate a shared sense of identity. Any support from the sidelines is just as much about their freedom to have that identity as it is about the identity itself. If you think that's more than they deserve, I suspect you might not be adequately familiar with how hard things can be for people in that community.

oh apply why did you have to go ans stick you nose where it doesn't belong. why do we have to have this gay pride junk shoved in our faces but if i went out and had a straight pride march i'd be demonized unrelentingly.

Apple probably did it because now is the time to capitalize on this sentiment. They probably see it as a good chance to up sales and produce good PR. Nothing wrong with that, Apple is a business and are supposed to make money.

As for the straight pride parade, yeah, people would demonize you, similarly if you had a white pride parade or something. Next I expect to see a fat pride parade or maybe obese pride parade. Though, to be honest, probably not a lot of people would attend that one. I know I'm fat, pretty much morbidly obese by the charts, but I wouldn't go to an obese pride parade. Mainly because I don't want to get out in the hot sun and march for anything. formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend.”

Everybody know Tim Cook is homosexual I am just glad he is not hiding it anymore nothing wrong with that. Every man going to give an account one day whether you believe in God, the devil or am atheist

I wouldn't expect Apple's stance to be anything different, so that's no surprise.
When Simon said "every tv show, ad,movie has even a hint of male & female attraction can be a reminder that they're on the outside", that's called your conscience inside you telling you that you're doing something wrong. It takes more than a "pride day" to fix that, it takes years of suppressing your conscience to shut it up.
If I cheat on my wife, it's wrong. No matter if I have "pride" in what I did- it's wrong, no matter how much I try to convince others that it's not- it's still wrong.
Live your life how you chose, just stop trying to redefine everyone else's beliefs.

Sent from the iMore App

Quoting you: "When Simon said "every tv show, ad,movie has even a hint of male & female attraction can be a reminder that they're on the outside", that's called your conscience inside you telling you that you're doing something wrong. "

Dead wrong. That's the media telling you what they think is normal. At one point newspapers and media also thought slavery and segregation were acceptable and a way of life. If you let the media's view of reality dictate your life, I feel very very sorry for you.

Yeah, well if you think the media determines right and wrong, I feel sorry for you too.

Sent from the iMore App

It's great to see that Apple supports the LGBT-community! I'm gay as well and I'm proud to be. Don't care how others think about it. We're all the same, right?

By the way, for those mentioning things from the Bible: don't forget that Jesus was 100% gay. So were his apostles. Being gay is no sin at all, it's being able to be yourself. You can't deny that. And Jesus, although I don't believe in God and all that kind of shit at all, must have known that. :P

While anything Apple does might be considered news, the forum for it's coverage should be considered. While this may be news for "LGBT Times" or "LGBT Weekly" need I remind the editors that this is a tech news site and not a forum for one's personal political agenda or a debate on one's ideological beliefs? That is what I feel has occurred here and I must say it leaves me quite disappointed.