Apple starts dressing Moscone West, shows exactly what we were expecting

iOS 7, right? Apple has started dressing the Moscone West with this years banners, and the latest one shows us exactly what we expect to see. After all, 7 comes right after 6. If indeed this is the logo for the new version of iOS -- noticed by Macstories -- it's definitely a more simple, elegant affair than years previously.

The show kicks off on Monday morning, so over the weekend Moscone is going to get a lot more banners. There's a couple more for you to take a look at below, and we'll keep adding to this post as any new and interesting ones appear. What do you guys think about this years design?

Source: Macstories

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Apple starts dressing Moscone West, shows exactly what we were expecting


I've seen it alleged that the font for that is "Helvetica Neue Ultra Light" so you can make your own sexy "7"s... :)

Yes, but in that case no matter the typeface, you could make your own sexy. The key for Apple is the fact that they had the balls to create a billboard using only this 7. That's good, and brave design. I'm putting that choice down to Jony. And both those facts make the idea of the design of is 7 very exciting indeed.

While I'm relatively sure it's related to iOS 7 (and we'll all know Monday), it could signify other things, such as 7 announcements, 7 "tent pole" features of iOS...just speculating.

I confess I'm incredibly curious about what we're going to see. I love my iPhone, but iOS has been getting a little boring. A UI overhaul, even if it's only in the front end, would be awesome. I guess we'll find out!

So excited but hopefully won't be let down. Too bad my son has an appointment at 11 on Monday morning which means I won't be able to just sit and take part in the live blog.

Forget the live blog. Watch the keynote in HD the next day on either AirPlayed to your Apple TV or directly on your Apple TV - if that temporary app appears.

I think this is highly suggestive of what iOS 7 might look like, all the graphics on the displays are in the shape of app icons. Why would they do that? Also why are the icons so simple and 2 dimensional? Suggestive of the flat simple user interface rumored before? I think so.

Though the announcement of a new iOS version may be exciting, there's still the mystery of which devices will be supported with the release of iOS 7...