Apple video delves into the genesis and design of Campus 2

Work is proceeding on Apple Campus 2 in Cupertino, California, but now there's a new video that's hit the web that takes a deeper, although still short, look at the design process that lead to the circular 'spaceship' design. The video was posted as part of Apple's new Environmental Responsibility page, and though the environmentally-friendly aspects of the new building are mentioned, they're just part of the overall theme of the video.

Featuring heavily in the video is architect Norman Foster, who talks about how the late Apple CEO Steve Jobs approached him several years ago about designing the campus, and how it wasn't intended to be a circle from the start, but became that as the requirements and design were refined.

It's a neat look at how the campus design came together, and a typically well-produced Apple video. Give it a watch and let us know what you think.

Correction: A previous version of this post indicated that this was a video Apple had not released. That is not the case, as it can be found on Apple's newly-launched Environmental Responsibility website.

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Derek Kessler

Managing Editor of Mobile Nations, occasional web designer, Army musician, armchair pundit, news addict, all-around nerd, professional ranter, and user of many phones.

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Reader comments

Apple video delves into the genesis and design of Campus 2


My favorite part is when the guy says "Everything is hand crafted for this project." right as they show a huge machine fabricating parts.