Apple has updated their "Your Verse" site — that's the new ad campaign for the iPad Air — with a piece about how Bollywood choreographer Feroz Khan uses his iPad to capture different scenes and other inspiring pictures and video.
As a Bollywood choreographer, I don't just direct dance movements. I also scout locations, help choose costumes and props, and stay in touch constantly with the team. I depend on my iPad Air for all of it. — Feroz Khan
Apple tells us how Khan uses his iPad with apps like SloPro and Artemis HD to bring his ideas to life. It's a really great read, and shows how well modern technology can do more than just play Candy Crush Saga.