Email Apple CEO, get response from Jobs. Email AT&T CEO, get legal threat
From the surprisingly poplar PR manual in how not to win customers and engender goodwill, AT&T CEO Randall Stephenson's email address doesn't seem anywhere near as likely to receive a Steve Jobs-style terse if direct response. Indeed:
Giorgio Galante found out today, sending AT&T's CEO two emails in two weeks results in a phone call from AT&T's Executive Response Team and a warning that further emails will result in a cease and desist letter.
Galante reportedly first emailed to ask about his eligibility date and to request tethering, the second to complain about AT&T's new, tiered data rates released yesterday and inform them he's switching to an HTC Evo 4G on Sprint.