Jeff Williams promoted to Senior Vice President of Operations to take charge of Apple product quality

Apple Senior VP of Operations Jeff Williams

AppleInsider is reporting that Jeff Williams, who's been at Apple for over a decade, has just been promoted to Senior Vice President of Operations and tasked with making sure Apple products meet "the highest quality standards".

It's hard not to imagine this as anything other than a response to "antennagate" and other iPhone 4 problems, though there's another theory afloat:

It's believed Apple is grooming Williams to take on Cook's role as chief operation officer in the event that Cook takes over Steve Jobs' role as the company's chief executive. Cook has been profiled as the most likely successor to Jobs when Apple's iconic chief chooses to step down.

Either way, it's great to have a targeted set of eyes in ops. Congratulations and here's wishing him every success.


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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Jeff Williams promoted to Senior Vice President of Operations to take charge of Apple product quality


@nutmeat LOL You getting the shots in early huh. Well when the fandroids do come ill reroute then to droid central

Does this ultimately mean that Steve will be stepping down soon?
I hope not. :(
Seeing Cook up there giving us a keynote doesn't sound as awesome as Jobs. We shall see what the future holds.

When Steve is gone I'm expecting Keynote By Comittee with Cook, Forstall, Ive, and Schiller all playing parts.

I don't think Apple will be the same without Jobs at the helm. His arrogance and will is what has the company at the forefront of innovation. Having said that, I wish Apple the best of furtune and hope they remain the leaders they are.

As long as Cook, or whomever, carries on with the same penchant for minimalism and perfection, they'll do good even without Jobs. But, if just another lazy "button-loving" slob who doesn't "get it" takes over, it's all over for the Apple we now know.

@ Fraydog
Sounds awesome. Let's petition Apple for that and protest if they don't. I'll only buy one iPhone a year!
Seriously though, that sounds really good