Jony Ive and Marc Newson's charity auction for (RED), the AIDS charity, has raised nearly $13 million. Forty-three items were auctioned, including several designed in a collaboration between Apple senior vice president of Design Jony Ive and renowned industrial designer Marc Newson.
The dozens of products weren't only designed by Ive and Newson. They included designer pens, suitcases, a car, an SUV and much more. But Ive and Newson's designs fetched some of the highest prices - a pair of solid rose gold Apple earpods, for example, were expected to fetch $25,000, but were sold for $461,000. Ive and Newson's aluminum "The (RED) Desk" was anticipated to sell for a half million dollars; it went for $1.685 million. A Steinway grand piano customized by Ive and Newson was estimated at $200,000, but it sold for $1.925 million. A Leica digital camera was expected to fetch $750,000; it sold for $1.805 million. A new Mac Pro, customized with a red aluminum exterior, fetched $977,000.
Ive and Newson were recently interviewed by talk show host Charlie Rose on PBS.