Jony and Marc's (RED) Auction raises nearly $13 million

Jony and Marc's (RED) Auction raises nearly 3 million

Jony Ive and Marc Newson's charity auction for (RED), the AIDS charity, has raised nearly $13 million. Forty-three items were auctioned, including several designed in a collaboration between Apple senior vice president of Design Jony Ive and renowned industrial designer Marc Newson.

The dozens of products weren't only designed by Ive and Newson. They included designer pens, suitcases, a car, an SUV and much more. But Ive and Newson's designs fetched some of the highest prices - a pair of solid rose gold Apple earpods, for example, were expected to fetch $25,000, but were sold for $461,000. Ive and Newson's aluminum "The (RED) Desk" was anticipated to sell for a half million dollars; it went for $1.685 million. A Steinway grand piano customized by Ive and Newson was estimated at $200,000, but it sold for $1.925 million. A Leica digital camera was expected to fetch $750,000; it sold for $1.805 million. A new Mac Pro, customized with a red aluminum exterior, fetched $977,000.

Ive and Newson were recently interviewed by talk show host Charlie Rose on PBS.

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Peter Cohen

Managing Editor of iMore, Mac and gaming specialist and all-around technologist. Follow him on Twitter @flargh

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Reader comments

Jony and Marc's (RED) Auction raises nearly $13 million

36 Comments

I heard that Bill Gates foundation said it would match whatever was raised tonight so the goal amount raised would be $26M. Wow.

Good to see that great design can help people with bad health issues. We all need to help those less fortunate than ourselves. :)

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Indeed. And even greater was the fact that it wasn't forced by over zealous democratic policy makers via a tax hike, but instead gave rich people a decent opportunity to give back.

I saw some of the pictures of the items that went into auction and I gotta say the items Jony Ive made just looks awesome. Can't take my eyes off the RED Mac Pro. It looks so slick and sexy. And I'm happy to know that the proceeds of all those great things will be for a cause.

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I know it's for a great cause, but holy smokes that's a lot of money! Especially once you throw in what Bill is adding to the mix.

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Without a doubt, that Mac Pro is the most beautiful computer I've ever seen! Happy to hear it sold for so much!

I thinks it's so wonderful that this event was able to gather so much for a charitable cause, but at the same time I have to consider the reality that some people can afford to spend so much on special, collectable items... It'd be great if this generosity were more common place.
I hope these efforts are fruitful for those in need. :)

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What keeps apple from making more colors available anyway? Does it cost that much more to offer more colors? I just don't get it.

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No, it won't cost them (significantly) more but it all comes down to them keeping their products standardized. They have a professional product and they want to keep it that way.
Imagine the chump who spent 13 million on a Mac Pro only to find out they're releasing it for the se 3K price tag. I'd be pissed.
Apple seems to only release new colors for devices as a "Hail Mary" in my opinion. This product doesn't need one of those, it's already a hit and hasn't even been released yet.

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"for the se 3K price tag"

I see you have the same problem I have w the "m" key being too close to the backspace key. Is it just me or is that a problem that started w iOS 5 or 6??

No, it won't cost them (significantly) more but it all comes down to them keeping their products standardized. They have a professional product and they want to keep it that way.
Imagine the chump who spent 13 million on a Mac Pro only to find out they're releasing it for the se 3K price tag. I'd be pissed.
Apple seems to only release new colors for devices as a "Hail Mary" in my opinion. This product doesn't need one of those, it's already a hit and hasn't even been released yet.

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I'm glad that there are people out there willing to spend this type of money for good causes.

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You know, I always wondered why Apple never made a Project (RED) iPhone. I had an OG RAZR that was like that and always wanted an iPhone like that. Especially since they had the iPods.

Donations made by a product purchase like the RED Mac Pro is probably the easiest and fastest way to raise money for charities. Kudos to Apple once more.!
(Happy owner of RED leather case for iphone 5S ;) )

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I buy Product Red 'anything I can get my hands on ', since red is my favorite color. Great charity.

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So 26M total will be donated? It's good to see technology being used to raise money and awareness for great causes.

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A fantastic range of products, which have raised awareness about product RED. And raised a considerable amount of cash for the charity. The video interview is a fantastic watch, I encourage you all to see it

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That's a killer look. If there's anything that could use multiple color choices other than iOS devices, it's this one.

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