Will Kindle remove the web store button, or will Apple remove Kindle?

Will Kindle remove the web store button, or will Apple remove Kindle?

Today, June 30, is supposedly the deadline for apps like Kindle to remove buttons or links to their external web stores or risk expulsion from Apple's iPhone and iPad App Store. Originally, Apple was requiring developers to not only remove external store links but also match any external sales and pricing with identical in-app purchase options (which would require giving Apple 30% of the price). Apple quietly stepped back from the content and price matching provisions earlier this month, but not the prohibition against external links.

So will Amazon update the Kindle app today with the Kindle Store button removed, will Apple "Sony" the Kindle app, and pull it from the App Store after the deadline expires, or will the Kindle app keep the button and stay in the store (either with Apple's permission or convenient silence)?

Apple makes and markets the competing [iBooks](http://www.imore.com/tag/ibooks] and associated iBookstore for iOS.

If you close your eyes, you can almost see the transport ship racing towards the blockade lines...

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Will Kindle remove the web store button, or will Apple remove Kindle?


I expect that they will remove it. Probably, they'll add a caption that reads something like download the Amazon app and buy your kindle books there.
This begs the question whether using the Amazon app to buy a book that the Kindle app downloads would be considered a violation...

11.14 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app

I hope amazon falls into line,I find it annoying and just because amazon is big they shouldn't think they can just break the rules

Eventually Apple is going to have to get real with iOS. Smart phones are getting more "computer-like" every year; dictating what people have access to on what amounts to their computer isn't cool. I'd like to see a real app store where developers can create applications, available to all users, that take full advantage of the OS without submitting to Apple's scrutiny. Furthermore, removing Kindle because Apple may not get a bite out of every dollar that is to be had by developers is retarded and goes against the spirit of capitalism.

Hey that's the way it is! Apple is big! Hugh in fact..if your submitting apps to their app store then follow there rules or get the hell out.. No one is begging them to be there in the 1st place and if your here then I'm going to make my money off of you too! This is a business people... Business r to make money..bottom line.. And business is good! ( have you taken a look at the earnings)

But does apple really need to be that greedy? It's pretty pathetic that they want to take 30% of amazons book sales when they already have their own bookstore.
Apple already makes a killer on all the apps that someone else made. They are bringing in enough money without even working.

Well it's Apple's rules. Amazon should leave if it doesn't like it. Apple should definitely remove amazon if it doesn't fix it's problem so it can show them and others that it is in charge and everyone has to follow their rules.

We want Kindle AND Flash.
Fed up with the people who SOLD me this hardware behaving as if it is still THEIRS. :(
(Except when anything is wrong with it)

Evidently you are the one of many people who never read the ToS. The minute you installed iTunes or used the AppStore, you agreed to be Apple's boyfriend. If you don't like it, go on over to Android.

But even if they remove the app from the store, it's not like it will stop working. The ipa will then eventually find its way online as is the case with many other pulled apps. Or if amazon chooses to remove the button in the new version, older version won;t stop working. (Like the CNBC RT app, I haven't upgraded since they added ads.)

I would have to agree with Brian on this issue that Apple has to let the developers flourish and definitely can not and should be allowed to put each and every users usage under the microscope.
If you just want to have some funs with iphone try Rand-o-matic. Cannot take your pick on what to do this Saturday? Go on a long drive or do a little barbeque at your backyard? Whenever, you cannot decide which to pick just run Rand-o-Matic. Check out what you ought to do and have some serious fun. Rand-o-Matic is fun. Simply visit to get it:http://itunes.apple.com/us/app/rand-o-matic-the-easy-decision/id43790888...

last apple product ive bought ... this shitty iphone ... loved the kindle store button ... next phone will have android on it! bye bye apple ... go to ...