Apple Store-within-a-store coming to a Target near you

iOS Device Lineup and iPod Products

AppleInsider reports that Apple will be bringing mini "store-within-a-store" setups to 25 different Target locations around the country.

The initial opening would be a small start, given that Target, the second-largest discount retail chain in the US, operates 1752 stores in the US. Apple has opened 359 of its own retail stores globally, 245 of which are in the US.

Apple is likely just testing the waters with Target, which should ultimately help expand their reach in the retail space. Apple already does this at the largest electronics retail outlet, Best Buy, with around 600 mini "Apple Shops" that have been met with great success.

Apple will presumably focus on iOS devices at first -- iPhone, iPad, Apple TV and iPod touch -- as well as their standalone music players like the iPod Classic and iPod Nano.

Source: AppleInsider

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Andrew Wray

Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.

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Reader comments

Apple Store-within-a-store coming to a Target near you


An iphone owner face many problems if it gets out of the work and if the person is in a small town then he wont find a single shop to get his iphone repaired. But after reading this post, I find this problem will get solved up to some extent.

Ever think for a second that this site gets people from other countries visiting it, where English may be their second or third language?
Anyway, I have a target a block away. This would be nice. Not many Apple stores around here, and I live 30 miles from San Francisco.

Makes you wonder what the A stands for.
I think the mini store is a great idea, ever go to the apple store with out an apointment !

I do agree that is not much of a cisrapomon (i mean the guy spent more than 10 minutes talking of how great is the asus), but i still think that the ipad is an overpriced bitch, and i do think that asus transformer is better

Great idea but I have a feeling Cincy may be too small of market to be one of the first...

I don't live near an Apple Store. The closest stores for me are in Jacksonville and Birmingham,and those are between 200 and 350 miles......too far. My Target store is 5 miles away I love it.

How often do you guys go to the Apple Store? This is great news don't get me wrong, but who cares if the Apple Store is "right next door" I go maybe twice a year.

Jacq / Well, your in buesnsis, how would you like to have free marketing? If you want that, you have to get your customers to talk about you. Just like Apple computer owners are always talking about their Apple.You can do this starting right now, with the proper strategy and the right campaigns.Are you in?

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