News Corp to start digital publishing unit?
News Corp. head Rupert Murdoch has repeatedly said he sees a bright future for iPad and iPad-like devices when it comes to media consumption, and now there's a rumor he might launch a unit specifically to target the new, digital, mobile age. Could existing properties like Wall Street Journal and New York Times soon be joined by
Sources close to the company tell me that the company is considering creating a new purely digital news play that would be designed for the app world and would be available through subscription on devices like the iPad.
This new digital news venture would incorporate text, photo and video, tailored for the iTunes app format .... neither a newspaper nor a news website -- it would not be based on any of News Corp's existing papers.
Of course, publishers and Apple are reportedly still at odds over how to handle subscription pricing, and there's still a huge disconnect between publishers and consumers when it comes to packaging and pricing (iPad versions shouldn't cost more than print versions, right?), so the future it does come slowly...