Nike has announced the Nike+ Fuelband which gives iPhone users in-depth information on their daily physical activity. With development assistance from the likes of Lance Armstrong, Kevin Durant and Carmelita Jeter, the Nike+ Fuelband is able to keep track of your daily physical goals using a built-in accelerometer. The user sets a daily goal in the morning, and Fuelband tracks time, steps, burned calories and more.
One aspect I like about Fuelband is the ability to gain points from more activity based on a social metric after syncing with your iPhone.
The Nike+ Fuelband will be available for $150 and pre-orders are now being taken online, however Nike hasn't disclosed an official release date.
Source: Nike+ Fuelband