Rumor: 50-inch Apple television already in Jonathan Ive's design lab

Rumor: Apple working on 50-inch Apple Television in Jonathan Ive's design lab

USA Today, based on sources who have previously worked at Apple, is contributing some more information to the increasingly large Apple Television rumor pile.

Apple is said to be looking at a 42-inch or larger LCD TV with built-in Wi-Fi. Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there's a slick 50-inch TV, according to the source who worked at Apple.

Previous speculation out of China suggested a 32 or 37-inch television with Siri controls.

Although this report mentions that talks with media executives have stalled, it's apparent that a 42 or even 50-inch model vs a smaller display would likely help Apple get a better foothold during their primary push into this new and already-crowded product segment. And with CES just around the corner, rumors of Apple making a television are only going to get more frequent.

Source: USA Today

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Andrew Wray

Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.

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Reader comments

Rumor: 50-inch Apple television already in Jonathan Ive's design lab


Can someone explain the point of this device? What would an Apple Television do that an Apple TV added to my existing TV doesn't already do?

That is the true question! As mentioned, Apple tries to reinvent so think about Steve's vision. That was to bring computer hardware to the masses. He wanted the interface between the two to be so intuitive that anyone could pick it up and use it. There was talk of how he thought remotes were so cumbersome. A friend of mine and I speculate that if not in this TV device, we will eventually see a computer TV type of device with apps rather than programs. This would be something different than what's out on the market and would consumers to justify spending money on because we know it can't be that cheap if we're talking about Apple's typical quality.

I think that's the point, Apple don't join as me too's - they try to re-invent. So for this to take off - there will have to be a killer application / feature - beyond what we can do today.....