At a recent trade show, Samsung product manager Chris Moseley commented on the recent rumours swirling about an Apple-made TV.
"We've not seen what they've done but what we can say is that they don't have 10,000 people in R&D in the vision category. They don't have the best scaling engine in the world and they don't have world renowned picture quality that has been awarded more than anyone else. TVs are ultimately about picture quality. Ultimately. How smart they are...great, but let's face it that's a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality. So, from that perspective, it's not a great concern but it remains to be seen what they're going to come out with, if anything."
If you are fully submerged in the Samsung culture, I could understand that line of thinking, but in the grand scheme of things, it's hard to put Apple past setting a new bar for any electronics industry, regardless of how well-established it is in any particular field. Steve Jobs had admitted openly on quarterly conference calls that the Apple TV was little more than a hobby project, but what's going to happen when Apple takes TVs seriously? Are they just going to make another little puck, only have it not suck for a change? Or are they going to go all-out, producing an entire TV set?
While I certainly agree with Moseley that Apple isn't likely to oust Samsung's top spot in TV in the next two years, I would be really surprised if Apple didn't at least introduce some considerable competition in that timeframe. Competitors are offering some really smart connected home solutions, but if Apple doesn't have a real presence in the world of TVs, the Mac, iPhone, and iPad will have comparatively limited reach. I'm eager to see how Apple patches that gap in their strategy, but what about you guys? Would you pay a premium for an Apple-made TV? 50-inch Retina Display, anyone?