Steve Jobs biography renamed to... Steve Jobs

Looks like everyone came to their senses and realized iSteve: The Book of Jobs was good only for the comedy bits it would inspire on The Daily Show, and so it's been changed to the far more dignified Steve Jobs.

The old one, iSteve: The Book of Jobs, was chosen by Simon & Schuster's publicity department. The author, Walter Isaacson, was never quite sure about it. His wife and daughter, however, were. They thought it was too cutesy. And now Isaacson has persuaded his publisher to go with something simpler and more elegant:

Steve Jobs By Walter Isaacson.

Personally, I'm surprised Steve Jobs himself didn't omega-beam it the first time he heard it spoken out loud.

Look for the book to hit shelves, real and virtual, on March 6, 2012

[Fortune]