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< >

Steve Jobs biography renamed to... Steve Jobs

Steve Jobs biography renamed to... Steve Jobs

Looks like everyone came to their senses and realized iSteve: The Book of Jobs was good only for the comedy bits it would inspire on The Daily Show, and so it's been changed to the far more dignified Steve Jobs.

The old one, iSteve: The Book of Jobs, was chosen by Simon & Schuster's publicity department. The author, Walter Isaacson, was never quite sure about it. His wife and daughter, however, were. They thought it was too cutesy. And now Isaacson has persuaded his publisher to go with something simpler and more elegant:

Steve Jobs By Walter Isaacson.

Personally, I'm surprised Steve Jobs himself didn't omega-beam it the first time he heard it spoken out loud.

Look for the book to hit shelves, real and virtual, on March 6, 2012

[Fortune]

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Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Steve Jobs biography renamed to... Steve Jobs

7 Comments

As long as it covers how he killed Apple philanthropic programs upon his return in 1997 because of the company's financial problems, and has not re instituted a single one despite near triple digit billions in cash reserves, they can call it whatever they want.

Steve Jobs has said multiple times that he believes philanthropy should be done anonymously and privately so if he does bring it back it won't be a big announcement and it'll probably be hidden somehow.

A far more appropriate title for what will probably be the definitive Jobs biography.

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This has to be the line of the day:
"Personally, I’m surprised Steve Jobs himself didn’t omega-beam it the first time he heard it spoken out loud."
You are awesome Rene!