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Steve Jobs Returns to Keynote Stage

superjobs

Steve Jobs isn't the story. But he's the story. And today, arguably the most important and influential CEO in technology returned to the stage he's so effectively owned. And he owned it once again.

Sure, he let Phil Schiller and Jeff Rubin do some of the work, but he's been doing that for a while now. Was the reality distortion field back in full effect? Well, given no iTablet, no iPod touch video, and looking -- in his own words -- vertical, we got Steve Jobs, and it was good to see him back in action.

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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There are 12 comments. Add yours.

Gabriel says:

WHAT HAPPENED TO MY HUGE SHOPPIN CHART???!!!!

Gabriel says:

APPLE IS TESTIN MY LIMITS!!!!!!

icebike says:

Lets see, with Steve gone, we finally got Cut and Paste, two years late, and MMS (3 years late), and app store doubled in size, $99 iphones, and "S is for speed" iPhones.
Steve's back and we get Google VM banned (or studied onto death), Apps getting kicked left and right for using a friggin Icon, an FCC investigation, Congress up in arms.
Why are we celebrating again? Simply because he's vertical? Ok. Welcome Steve, now how bout a nice long vacation?!

Kick Butt Applications says:

I really don't think you can say one thing has to do with the other. Whether Mr. Jobs was on leave or not there is obviously an overlap in work being done on certain projects and a time lapse some a CEO making decisions to those coming to fruition. Considering these, it might in fact suggest his return will be a positive thing for Apple.
I also think that one person does not make a company. It's not like he physically did everything himself.
Kick Butt Apps

Kick Butt Applications says:

oops, a typo: should read....
I really don’t think you can say one thing has to do with the other. Whether Mr. Jobs was on leave or not there is obviously an overlap in work being done on certain projects, and a time lapse once a CEO makes a decision to those coming to fruition. Considering these, it might in fact suggest his return will be a positive thing for Apple.
I also think that one person does not make a company. It’s not like he physically did everything himself.
Kick Butt Apps

icebike says:

I also think that one person does not make a company. It’s not like he physically did everything himself.

You don't know Apple do you...
For years, Apple has been run Steve's way. Right down to picking the music for the App store apps.
Apple is no normal company.

icebike says:

Er, I meant picking the music for the App Store Ads (commercials).

Kick Butt Applications says:

Mr. Icebike
I can't think of a modern successful company out there today that is considered
"normal"... but I think you meant traditional!
Yes Mr Jobs has been more hands-on (also called micromanaged) than most other CEO equivalents. But I still maintain that every success, or failure, of a company (EVEN Apple) can't be attributed to only one person. That was the point I'm making. Even if Steve Jobs never came back the company could go on and produce great products.
Given that, the company did need the right start and that is where Mr. Jobs does get the praise as far as I'm concerned.
I don't claim to know Apple more than you, but your suggestion that he was active in picking the music for the app store seems a bit of a stretch. Does he also review every app?
Maybe he really does where a blue suit that looks like Superman!
I

corriane says:

This is a great website for if u need homework done or information for a report

Crunch says:

@#$%^&*(k!? DUDE, iceprick, he could have easily died. Nobody cares about features when Steve's life was very much in danger, you heartless POS.
I don't like Apple's business practices either, but it doesn't matter one tiny bit when a vital organ is failing him. He's lucky. His body has not rejected the transplanted liver. Pancreatic cancer is also no fun.
And even if he runs the company like a dictator...HE is the reason Apple is still around so you can play with your stupid little iPhone.
Were you born a dimwit, or does it come naturally?

Red says:

Ok I can clearly see that Cruch is an Apple Fanatic. It's ok dude what iceprick was saying is that Apple is run Steve's way. It's true. I work as a tech. for a business and we run mostly all Apple hardware and I have friends that do work for Apple. Even though Steve does not do everything as far as how big icons should be or what color something should be, he is very nit picky about certain things. One being iTunes because that's his baby. I do think Steve has done a great job with Apple but we need more than just Steve's views every so often. I would like to see the featured mentioned before on the iPhone and perhaps some variety in their hardware. There is no variety in Apple, its all the same. You can argue with me about it till the end and it still won't matter one bit cuz Apple is now just an OS company with an MP3 player on the side. Oh and by the way I am not a Microsoft fanboy I think Gates does the same thing. I support Linux and have always supported the Debian team, if you think Apple does incredible stuff with their devices and OS check out Linux and see what some of these people do for free. You will be surprised to find out that Apple tends to "borrow" a lot of their technologies from Linux.

Gumby says:

Steve Jobs=apple, and even reputable magazines(PC World and popular mechanics) have speculated the downturn of apple corp with the looming health and probable raise in Steve's mortality. Unfortunately for the apple nut gobblers is that the company was innovated by Jobs and since he has been an integral piece of all development and conceptual design of all their products. And as nice as it would be, there will not be another Steve Jobs or Bill Gates, and Bill had enough wit to get outta Microsoft for the most part and leave the day to day stuff to the geeks that have followed him for so long, and Win7 seems to be the Excedrin they were looking for to save them from the proverbial migraine that is Vista. not only that but they are attempting to resurrect the zune by adding smaller models or whatever, at least it's an idea, even if it's not the best. All done without Big Bill, Microsoft should see some sort of positive fiscal year yet again. All of apple's stock is invested in the image of steve jobs is healthy and still kicking. The whole reason that is the case, is that he wont let go. Apple is his baby, and @red, it should be some sort of common knowledge for tech heads that OSX is Unix/linux based all the way down to kernel programing. Unfortunately Jobs has been Biting off people for a good chunk of his carreer and the only INOVATIVE thing he has come up with is the iPod/iPhone. Making a box that is fully proprietary (besides a couple of hardware components) and losing the business/school demographic of consumers right around the release of NT 4.0 and above, and the fact that when Jobs got let go from apple, when he gave up the CEO position in earlier apple days, APPLE CRASHED. bottom line, Apple and Jobs are one in the same, you can't have one without the other. and that will be the downfall of apple when he dies. (sry to say)