Apple Retail Store

Apple's retail vision is to bring 'surprise and delight' to every Apple customer

Apple Senior VP of Retail and Online Stores Angela Ahrendts had recently sent out her first memo to retail employees, outlining Apple's vision for retail ahead while also asking for employee feedback to improve the experience in stores.

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Apple rumored to offer pre-paid and month-to-month phone plans in Apple Stores

It looks like Apple is planning a new effort to boost iPhone sales from their retail locations, partnering with carriers to offer pre-paid and month-to-month plans in Apple stores. Customers will now be able to buy an iPhone at its full, unlocked price, then add it to a pre-paid plan in the store. Apple will apparently partner with AT&T and T-Mobile for the new program according to 9to5Mac.

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Angela Ahrendts reportedly has grand plans for overhauling Apple retail

Not even on the job of a month, Apple's new Senior Vice President of Retail is reportedly outlining new vision for the future of the Apple retail empire. Chief among Angela Ahrendts' plans are an expansion in China, improving Apple's limited mobile payments options, and a complete revamp of the highly-lauded Apple Store sales experience.

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Apple wants to take your old iPhone and give you a new iPhone

Apple is now launching an upgrade program at its retail stores where customers can bring in an old iPhone and walk out with a new iPhone 5s or iPhone 5c for free. According to the promo, users must bring in their old iPhone for recycling where they can get credit applied towards a new iPhone upgrade.

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Apple reportedly moving from iPod touch to iPhone 5s for EasyPay retail system

Apple is apparently rolling out some changes to the EasyPay point of sale system found in Apple Retail Stores, phasing out the current iPod touch and its card reader. EasyPay will instead utilize an iPhone 5s going forward. An updated credit-card reader will be attached to the devices, which will contain some kind of RFID functionality, along with the ability to read chip and PIN cards, according to 9to5Mac:

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Apple turning retail stores green for Earth Day

To celebrate Earth Day, Apple is transforming its retail stores with a hint of the green. As seen in photos obtained by Appleinsider, the leaf on the Apple logo has been turned to green while store colleagues have all been given special, green t-shirts to wear for the day.

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First Turkish Apple Store opens in Istanbul

As expected, Turkey's first Apple Store has opened at Zorlu Center in Istanbul. The glass-clad store, topped with an Apple logo and surrounded by fountains, was first seen a few days ago on Instagram, however yesterday marked its official opening.

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First Apple Store opens in Brazil, get your iPhone now for only... $1,174!

Brazil's first Apple Store, announced earlier this month, opened this weekend in Rio de Janeiro. The opening was attended by 1,700 people in a suburban mall.

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First Brazilian Apple Store to open in Rio de Janeiro on Feb.15

After months of speculation, Apple has confirmed that its very first retail store in Brazil will be opening soon. The Rio de Janeiro store is set to open on February 15, and will be located in the city's luxurious VillageMall shopping center.

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5th Ave. Apple Store now in need of massive glass replacement all its own

The iconic 5th Avenue Apple Store in New York City is in need of some shattered glass replacement of its very own today, thanks to a combination of the arctic vortex-driven weather and a clumsy snowblower. The above image was caught on Twitter.

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