Apple Retail

Apple's rumored iPhone trade-in program launching as soon as next month

The smartphone aftermarket is red hot these days, with U.S. carriers already diving in with greedy hands open, and Apple Retail rumored to be getting into the game as well. With new iPhones hitting the shelves every year - including rumored iPhone 5s and iPhone 5c this year - and some segment always looking to upgrade early, getting value from those trade-ins in more price-sensitive and emerging markets is just too attractive a proposition for anyone to pass up. iMore's been able to independently confirm that information about the trade-in program is making its way into retail, but Mark Gurman has a ton of details up already on 9to5Mac:

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Apple Retail Stores making a play to sell Macs to Windows based business customers

Apple is to make a play for the currently Windows based business users in a new sales initiative according to reports. Retail Stores will now display a 27-inch iMac in their business section prepared with Parallels and Windows 8. From 9to5Mac:

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Apple Retail employees reportedly getting free iBooks ahead of iOS 7 and OS X Mavericks launch

According to a new report, ahead of the launch of iOS 7 and OS X Mavericks, Apple Retail employees will be receiving free iBooks. Announced at a quarterly meeting, the move is known internally as "iBooks Discovery" and will be a way to ensure staff familiarity with the iBooks app and store ahead of this fall. With iBooks hitting the Mac for the first time with Mavericks, there are potentially new customers to Apple's bookstore that will need to be introduced by the Apple Retail employees.

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Apple Store iOS app reportedly being re-designed to offer free iTunes content

The Apple Store app for iOS is set to receive a revamp as soon as next week, with a slight interface change and for the first time, free iTunes content will be offered in this app. The update is reportedly in line with Tim Cook's plans to try and push more iPhone sales through Apple Retail, and is also set to be part of a new initiative in retail stores. From 9to5Mac:

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Apple expands in Eastern Europe, opening online store in Russia for the first time

Apple has made a new, and quite significant, expansion in their Eastern European retail operations with the launch of an online retail store in Russia. Previously Russian Apple fans had to purchase their hardware via third-party resellers, and the online store represents the first time Apple has had any kind of retail presence there.

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Who has the most satisfying customer experience in the UK? That'll be Apple Retail

Leading UK consumer campaigner, Which?, has conducted a survey into customer satisfaction across UK high-street retail stores. While the likes of WHSmith and carrier, EE, scored near the bottom, is there any surprise who topped the table? Apple Retail Stores.

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First Apple store in Berlin, Germany opens to enormous crowds

Whenever Apple does something, hoards of excited people usually follows. Today's opening of the very first Apple Store in the German capital, Berlin, was absolutely no exception. As is tradition, huge crowds of eager Apple fans queued up for as long as 10 hours prior, according to the Berlin Morgenpost.

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Ron Johnson's ouster from JC Penny leads to speculation about a potential Apple Retail return

Ron Johnson, who helped Apple and Steve Jobs establish their retail presence and make Apple Stores among the most successful commercial venues of the modern era, has been unceremoniously dumped as CEO of JC Penny. Johnson, who left Apple in 2011, had been working on applying some of that Apple Retail magic to the clothing business, but results to date had been less than spectacular. In a prepared statement, JC Penny announced they were replacing Johnson with former CEO Mike Ullman.

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An inside look at Apple Anonymous and retail employee attempts to be both secret and social

Even outside Cupertino, in the massive retail division of Apple, secrecy is a deeply held value. Yet people are, by nature, social animals, and platforms like Twitter and even Google+, filled with friends and family, are in many cases just too big to ignore. Some simply draw up a firewall, never mentioning anything not already public knowledge about their employer or their employment, and focusing on the non-Apple aspects of their lives. Others, however, want to use places like Twitter as a way to blow off company steam -- as a place to bitch about their jobs. Mark Gurman of 9to5Mac has taken a look at that side of the Apple/Twitter equation:

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Apple relaxes 3-device limitation for employee friends and family purchases

Whether you take this as a sign that Apple inventory levels are now in better balance, or simply that Apple is feeling a little more generous with their employees, it looks like the previous 3-device limit on friends and family purchases has been relaxed. Now, before you start looking for pop-up sales next to your local lemonade stand, reasonable limits on EPP 15% discount program purchases are still in place. What's reasonable? According to people at Apple who noticed the policy change:

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