Apple Store

First Apple store in Berlin, Germany opens to enormous crowds

By Richard Devine, Friday, May 3, 2013 a 1:44 pm

Whenever Apple does something, hoards of excited people usually follows. Today's opening of the very first Apple Store in the German capital, Berlin, was absolutely no exception. As is tradition, huge crowds of eager Apple fans queued up for as long as 10 hours prior, according to the Berlin Morgenpost.

USPTO grants Apple trademark on store design

By Derek Kessler, Tuesday, Jan 29, 2013 a 9:10 pm

A clear glass storefront surrounded by a paneled façade. Rectangular recessed lighting units. Cantilevered shelves. Rectangular tables arranged in a line in the middle of the store parallel to the walls and extending from the storefront to the back of the store. Yep, that's an Apple Store alright. And that's the wording that Apple included in their trademark application for the Apple Store design, inarguably as much of an icon for Apple as the patented designs of their products. The trademark was granted last week by the United States Patent and Trademark Office.

Swell Apple Store manager extends return period for remorseful iPad third-gen buyers

By Simon Sage, Tuesday, Oct 23, 2012 a 5:00 pm

One San Francisco Apple store has extended the return period from 14 days to 30 days for those that are kicking themselves for buying a third-generation iPad so close to Apple's announcement of the iPad 4.

Apple SVP of retail, John Browett, addresses Apple Stores, stresses people and service

By Rene Ritchie, Monday, Sep 10, 2012 a 6:21 pm

Apple's new senior vice president of retail, John Browett, gave his quarterly address to Apple Store employees last night. While normally routine and not exactly newsy, it follows a series of staffing and PR gaffs that have raised concerns about Browett's role and Apple's devotion to its experience-over-profit model. Mark Gurman from 9to5Mac scored a recording of the address.

Recent Apple Retail screw-ups rumored not to be solved, emblematic of larger, post-Jobs problem

By Rene Ritchie, Tuesday, Aug 28, 2012 a 12:02 am

While new Apple Retail head John Browett reportedly apologized and reversed recent staffing decisions that threatened the phenomenal experience of Apple Stores, it's now being rumored that the apologies weren't exactly sincere, weren't actually given to the staff, and may reflect a new, more profit-oriented, less customer-centric, direction instigated by Apple CEO Tim Cook and CFO Peter Oppenheimer.

Apple summer camp program to get kids to make movies

By Simon Sage, Wednesday, Jun 20, 2012 a 2:07 pm

Apple has just kicked off a free summer camp program where kids 8 - 12 get to make a movie with the help of Apple Store staff. The three-day program includes creating a soundtrack on GarageBand on an iPad, editing footage on iMovie for Mac, and a final showcase event for friends and family.

Iranian Americans denied sale of Apple goods due to export policy

By Simon Sage, Wednesday, Jun 20, 2012 a 10:57 am

Americans of Iranian descent have been having a hard time picking up iPhones and iPads in the state of Georgia due to a U.S. import ban that has translated into a sale policy at Apple stores. On multiple occasions, shoppers were heard by Apple Store managers speaking Farsi and denied service.

Apple quietly releases new iPad Smart Case

By George Lim, Monday, Jun 11, 2012 a 4:38 pm

Apple quietly released a new iPad Smart Case, amongst the many other announcements at WWDC 2012.

When the Apple Store went back online shortly after the keynote, many people noticed that Apple had snuck in a new iPad accessory into the store, 'The iPad Smart Case."

The 'Smart Case' is compatible with both the iPad 2 and the new iPad, and covers both the front and back of the device, giving your device extra protection. It's made out polyurethane and works with all current 'Smart Covers', giving you the same functionality, in both 'typing' and 'watching' positions. You can customise your 'Smart Case' with Apple's free lazer engraving service.

Apple Store goes offline, get ready to start pounding "refresh"

By Simon Sage, Monday, Jun 11, 2012 a 11:53 am

Apple's online store has been taken offline for "maintenance", which is better known as "putting up some super-sweet new products that are announced at WWDC". iOS 6 is pretty much a given, but it's probably too optimistic to expect an iPhone 5 being put on presale.

Apple aims to open more flagship stores in China

By Simon Sage, Wednesday, Jun 6, 2012 a 2:58 pm

Chinese officials have confirmed that Apple is looking to open new stores in Chengdu and Shenzhen, the home town of Apple's major manufacturing partner, Foxconn. Apple only has to get an environmental permit before having final approval for the Shenzhen store, while the Chengdu location has been approved since late May.