When you buy a product you're also buying the company that makes it.
Sales, gimmicks, ads, all pale to insignificance compared to how they treat you, the customer, in the days, weeks, months, and years following your purchase. It's something that needs to be considered part of the overall value and as part of the overall decision.
Some Apple customers' resistance to going to an actual Apple Store is a telling problem for the most profitable retailer in the United States.
My weekend job is working at a local independent Apple reseller. For the past week or two we've had a steady trickle of customers who have come in looking for the Apple Watch. We have to tell them we don't have it — the only places where you can find the watch right now are Apple retail stores and a few select high-end boutiques.
What's interesting to me is their reason for wanting to come to us: They don't want to go to an Apple Store. They've been there, either for a Genius Bar appointment or to buy something. And they're not anxious to go back.
Not sure what Apple Watch you should order? Schedule an in-store try-on session to help!
Coinciding with Apple Watch pre-orders, you can also book in-store appointments to try on different Apple Watches. If reading our massive Apple Watch buyer's guide has left you still deciding between more than one mode, an in-store appointment to try them on is definitely your best bet. This is especially the case if you're still debating between casing sizes.