Apple Store

Cast of Disney’s "Lemonade Mouth" flash mob Los Angeles Apple Store [video]

Over the Easter weekend, some of the cast of Disney’s Lemonade Mouth decided to turn up at the Apple Store in The Grove, Los Angeles and flash mob it. Flash mobbing is a newish craze that involves a group of people turning up at a location and performing an unusual act or performance without permission.

The routine, lead by Chris Brochu and Hayley Kiyoko, two of the film’s stars, organised the flash mob with 15 other friends and decided to capture the whole performance on video. They performed the song Determinate from the Disney Channel production Lemonade Mouth.

The video is after the break, take a look and enjoy the looks on the customers faces and Apple Store staff gently escorting them out of the building!

[TUAW]

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April Fool's Playmobil Apple Store

ThinkGeek obviously put a lot of effort into this April Fool's Playmobil Apple Store prank. I'd say it payed off.

Video after the break.

[ThinkGeek]

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Apple to open temporary store at SXSW

Apple is set to open a temporary store this Friday in the Scarbrough Building at the SXSW (South by Southwest Interactive Conference) in Austin.

Earlier this week construction workers started retrofitting a 5,000 square foot area of the building which Apple has leased for two weeks only.

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Apple Store Down in advanced of iPad 2 event

Wow, still 3 hours to go before the iPad 2 event and the Apple Online Store is already down? The chances of iPad 2 being available to buy following the event are slim but could pre-orders start as soon as today? Could something else be getting an update? (No white iPhone 4 rumors, please!) Or is this just the worst scheduled maintenance window ever?

[Thanks Alexander!]

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Apple's New UK Prices

Today, the UK see a rise in their VAT from 17.5% to 20%. This morning, Apple's Online Store went down and when it reopened, it showed the new prices, with the new VAT.

Check after the break for a list of the new prices for the iPad, iPhone, iPods and the AppleTV.

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Apple Stores already selling out of iPhone 4?

One of our forum moderators, Justin Horn, just watched Apple Store employees at The Falls in Florida tell people that they'd "sold out" of iPhone 4, and if they were at a certain point in line (i.e. further down than Apple had stock to cover) that they could start making their way home.

We're betting this doesn't include those with confirmed reservations, but if you were thinking of heading down just to try your luck... good luck.

We've seen lines go around (and around) the block, and mobs of people in front of the Apple Stores. Bigger lines than the iPhone 3GS launch, bigger than the iPad launch, some Apple employees are saying these are their biggest lines ever. And that's with Apple doing pre-orders and starting deliveries yesterday.

If you're in line and your Apple Store is starting to sell out, tell us where

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Apple Store - Your iPhone 4 will deliver on June 23rd (?!)

Apple has apparently sent out an email to customers who pre-ordered iPhone 4 for delivery -- telling them it will arrive a day early, June 23, and to make sure they'll be around to receive it.

In the past pre-order shipments have sometimes had early delivery dates, but Apple has always had FedEx or UPS hold the package for arrival on the proper day (sometimes causing huge problems, like on international iPad launch). Is this an attempt to avoid courier congestion? To ease carrier activation overload?

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Apple posts FAQ on SIM-free (unlocked) international iPhones

Apple has posted an FAQ (frequently asked questions) page concerning the new SIM-free (i.e. unlocked) iPhone 3GS and iPhone 4 they're selling for the first time in international Apple Store like UK, France, and Canada.

Bottom line? They're really, truly, 100% unlocked and will work on any GSM carrier for which you have a miniSIM (iPhone 3GS) or microSIM (iPhone 4). You'll pay full price for them, of course, but for those who absolutely don't want a contract, or for frequent international travelers, this is huge.

(Note: No T-Mobile US 3G. Sorry folks, even though iPhone 4 is pentaband, T-Mobile's 3G band isn't supported. It hurts. Sorry).

Here's the cover:

Buy your iPhone from Apple commitment-free.

It works with the carrier of your choice. Buy your iPhone from the Apple Online Store and choose your own GSM carrier. You can change carriers at any time.

It’s easy to set up. Get a compatible SIM (iPhone 3GS) or micro-SIM card (iPhone 4) and select a plan from the carrier of your choice. Then insert the card and set up your iPhone using iTunes on your Mac or PC. With a few clicks, you can start making calls.

It works internationally. Because this iPhone is commitment-free, you can purchase a micro-SIM or SIM card and service from a local carrier at your destination. Or check with your home carrier regarding international roaming charges.

Full FAQ after the break!

[Apple.com iPhone 4 FAQ, via @havvac]

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iPhone pre-orders bring down Apple Online Store

Looks like Apple's hype machine has once again succeeded in building interest for iPhone 4 to the degree that -- it's brought down the Apple Online Store. Taken down earlier tonight and brought back with iPhone 4 pre-orders, it was quickly overwhelmed.

Now it's down again, with Apple hopefully getting its server ducks in a row this time, especially for countries with multiple carriers like the UK where you can buy iPhone 4 completely unlocked if price is no object (£499 for 16GB, £599 for 32GB).

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Apple Store Employees Kept in Dark Regarding New Products

It's not surprise that Apple likes to keep things top secret when it comes to their new products not only from all of us but also from their very own employees as Reuters has just found out by interviewing current and past Apple Store employees.

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blockquote>"We haven't seen it; we never do" before a product is launched, said one employee, who asked not to be identified because workers are barred from speaking with the media. "Every store employee I know, including the managers, they haven't seen it."

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