Apple

Apple struggles to forge relationships with advertisers; keeps tight hold on consumer data

Apple is having a hard time courting advertisers for its iAd program, with buyers seeing them as too slow and unwilling to build relationships in ways that advertisers prefer. Despite the desire of media buyers to work with them, Apple continues to trail companies like Google and Facebook in advertising revenue.

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Apple A8 rumors cite no Samsung, no integrated LTE

The rumor mills be churning once more, this time with talk of no Samsung and no integrated LTE inside the next generation A8 chipset. The first of those comes out of Taiwan and claims that TSMC and not the Korean giant will be tasked with production of the A8 due to low yield.

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It's OK, Sir Jony Ive still works at Apple!

Sir Jony Ive - he's a Knight, don't forget! – did disappear from Apple's executive bio page this morning, but don't worry, he still works there. He's back on the top line, and presumably whoever accidentally deleted him either feels really dumb or has since been fired. It also didn't happen everywhere, in the UK he was present the whole time.

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Why Apple 'computers' outselling Microsoft may not be fair, but is incredibly important

Earlier this week analyst Benedict Evans published a chart showing how “computers” running Apple software are starting to sell at greater volume than "computers" running Microsoft software. Of course he’s counting all Macs and iOS devices as computers, just as he’s counting all Microsoft Windows PCs and Windows Mobile phones as computers. But the numbers don’t lie. In the last quarter Apple's traditional + mobile business is responsible for shipping just as many units as Microsoft. And obviously Apple is growing much faster. The blog post accompanying the chart was a mere 3 sentences. The most important sentence was:

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Tim Cook talks bigger iPhones, new product categories in new interview

Tim Cook recently sat down for an interview with the Wall Street Journal, speaking on a range of topics, from a big screen iPhone to Apple entering new product categories. When it comes to making an iPhone with a larger screen, Cook says that while Apple won't say no to a larger screen on the iPhone, they also won't rush it out, needing to wait until all of the technology is right to get the display quality they desire.

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Sony to exit the PC business: What's it mean for the Mac?

Sony announced Thursday that it will sell off its VAIO computer business to a Japanese investment fund. Sony cited "the drastic changes in the global PC industry" as one reason for its decision. Apple hasn't been immune to the global dropoff in PC sales either. Is Sony's decision a harbinger of what's to come for the Mac?

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President's plan to bring high-speed internet to classrooms gets $100 million in equipment and tools from Apple

Apple is joining in with President Obama's initiative to get students connected to high-speed internet, called ConnectED, donating $100 million in iPads, computers, and other equiptment. Apple joins a group of compnaies that include Verizon, AT&T, Sprint, and Microsoft in donating $750 million towards improving the internet in public schools.

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Engagement, affluence, and value: The numbers Apple's using to show Android is #2

It's commonplace now for an Apple event keynote to include a slide or two pointing out Google's struggle to get tablet-optimized versions of Android apps, or charts highlighting iOS' higher web usage share than Android's. It makes sense. They're numbers that are hugely in Apple's favor, unlike the raw marketshare numbers that so often consume the popular narrative these days. During their Q1 2014 conference call, Apple took those numbers to another level. They hammered them more times, in more ways, than ever before. They made a constant, concerted, and conscientious effort to position themselves as first and foremost in the areas they believe should matter the most to investors, developers, and ultimately customers. And just as much effort to position Google's Android as a distant #2.

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"Today Apple revolutionizes—" What exactly?

30 years ago Apple announced the Mac. Back in 1977 they'd helped spearhead the personal computer revolution with the Apple II, putting a command-line interface into homes and onto desks in a way that had never been possible before. In 1984 the Mac did the same for graphical interfaces, harnessing the power of the mouse, pointer, and windows to make computers even easier to use. In 2001 Apple expanded into music, unleashing the iPod + iTunes, and kicking off the mobile entertainment revolution. 2007 marked perhaps the most important announcement in Apple's history, when they took elements of their existing businesses, personal and mobile, and revolutionized the phone with the iPhone. 2010 saw Apple bridge the gap between iPhone and Mac, and once again made the computer even more personal, with the iPad. Any of those would have been the achievement of a lifetime. All of them, the achievement of Apple so far. But after over 30 years of making the computer even more personal and mobile, what on earth could follow? What else in our digital world, what of the magnitude of the computer or the phone, could Apple revolutionize next?

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iMovie 10 for Mac gets a ton of bug fixes

Apple has pushed out an update to iMovie 10 for Mac, and while there's no new features to speak of there are a ton of bugs that have been squashed. Here's what we're looking at:

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