Apple

Apple Posts Three New TV Ads that Feature Self Promoting iPhone Users

By admin#IM, Thursday, Oct 18, 2007 a 10:04 am

What do an Airline pilot, Ballet dancer, and Broadway Theater producer all have in common? They all use iPhones and appear in Apple latest iPhone whoring ad campaign. But the tables are turned as the subjects plug their own ventures rather than focus soley on iPhone and how it impacst their lives. A commercial within a commercial?

Kristin Sloan, the sole female user in this trio, is the editor and founder of TheWinger.com - a site devoted to ballet dancing. Several seconds into the commercial she drops off the subject of iPhone and immediately draws attention to her site. Nice touch, very subtle. I thought this was a commercial promoting iPhone, not ballet dancing?

Apple Posts 3 New Ads

By Mike Overbo, Thursday, Oct 18, 2007 a 9:57 am

figure 1: Derek, Kristin, and Ken

Greenpeace Files Suit Against Apple, Declares iPhone "Toxic"

By admin#IM, Wednesday, Oct 17, 2007 a 4:56 pm

Oh Greenpeace, can't you idiots just stick to rescuing dolphins or saving single-cell organisms? Today the colorful activist organization made good on its promise to sue Apple over toxic materials found in iPhone, and further seeks an injunction blocking the arrival of iPhone in Europe. If Greenpeace is successful, you boys and girls in Europe won't be getting an iPhone come November 9. One more at a time.

Jobs Announces SDK

By Mike Overbo, Wednesday, Oct 17, 2007 a 4:27 pm

Steve Jobs has confirmed the rumor. It looks like this won't be just widgets -- it will be full, system-level native apps. It will be interesting to see how they perform this -- as the iPhone stands, everything is running in 'ring 0'. My guess is that they're going to have to redesign the iPhone to run in multi-user mode. That is, some things will be running as root, other things will be running as 'radio', and some things will be running as 'Mike Overbo', for example. From http://www.apple.com/hotnews/:

Third Party Applications on the iPhone

Breaking: Apple Announces iPhone SDK, Opens Platform for Software Developers! faints

By admin#IM, Wednesday, Oct 17, 2007 a 12:01 pm

Charge the defibrillators, my heart just stopped. None other than Steve Jobs himself has officially announced that Apple will indeed open iPhone to native software development, and provide an SDK next February. Apparently plans were in the works to open the platform to developers all along (told you so) but Apple still hasn't figured a non-invasive procedure for allowing applications to run in OSX.

So, the good news is there is a God. The bad news is it's Steve Jobs.

Read his excellency's blessed scrawl after the break. Or go here to see the official announcement on Apple.com

Apple's Response to Eco Claims

By Mike Overbo, Wednesday, Oct 17, 2007 a 10:18 am

Apple's response to Greenpeace's report of PVC, phthalates, and BFRs in the iPhone is short and sweet. Witness the words of the Apple spokesperson as told to MacWorld:

Apple Confirms Orange for iPhone

By Mike Overbo, Wednesday, Oct 17, 2007 a 9:45 am

Apple finally confirmed that Orange would be the carrier for the iPhone in France. The iPhone will be sold on Orange's website and in Orange's retail stores for €399, which is around $566 American. Information on plans has not yet been determined or revealed. They did set an official date, however: November 29th. It is widely expected that the iPhone will retail for a higher price if sold without a contract as required by French law.

The Money Trail: iPhone Sales and AT&T Kickbacks Drive Profitable Fourth Quarter for Apple

By admin#IM, Wednesday, Oct 17, 2007 a 9:31 am

Apple's fiscal fourth quarter ended in September, and the bean counters in every investment firm are hard at work following the money trail, speculating on Apple's quarterly results. Bear Stearn analyst Andrew Neff, the man most well known for his crazy but prophetic predictions about the implosion and consolidation of the PC industry, believes that iPhone could be the start of something big. He tells investors that while deferred profit sharing with AT&T won't have an immediate impact on Apple's bottom line, he sees iPhone being a money machine, driving profits. Doesn't it warm your heart to read those words?

iPhone SDK Cometh, So Sayeth BusinessWeek. Developers Cheer and Sing Sea Shanties

By admin#IM, Tuesday, Oct 16, 2007 a 9:07 pm

iPhone users may experience sudden loss of bladder control in early January. According to sources quoted by BusinessWeek, who are close to the companies plans - sorry BW, the janitorial staff do not count as sources - Apple plans to deliver an SDK at MacWorld, finally opening the platform to software developers. No more of that freakshow hackware stuff, alright?