Apple

Apple's 12 Days of Gifts app serving up an early treat

Apple's 12 Days of Gifts giveaway doesn't officially start until December 26, but open it up this morning and you'll be presented with an early treat. The gift to "get you started" consists of the new Lorde single, No Better, with the title track and a music video for previous single Royals included.

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Tim Cook: It all comes down to human dignity

Accepting the Lifetime Achievement Award from his alma mater, Auburn University, Apple CEO Tim Cook talked about witnessing discrimination first-hand as a youth to frame his - and Apple's focus on human rights, according to AllThingsD.

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Apple set to launch iBeacons in U.S. retail stores from today

According to a new report, Apple is all set to launch iBeacons in its retail stores beginning today. With a silent update to the Apple Store iPhone application pushed out on the backend, Apple has already been demonstrating the technology to members of the press.

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Apple acquires Twitter analytics firm Topsy Labs for $200M

Apple has acquired Topsy Labs, a social media analytics firm. The transaction is valued at more than $200 million, according to the Wall Street Journal (available to subscribers only).

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Apple's Black Friday deals are gift cards, not price reductions [Update: U.S. too]

Apple's Black Friday deals event has gone live out in Australia, and the news is that gift cards are the offer and not price reductions. Across pretty much the entire device range, Apple Store gift cards of varying values are on offer up to a maximum of A$ 150 when buying a new Mac.

Update: The U.S. Apple Store has now gone live, and it too is following the gift cards promotion as with Australia.

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Black Friday discounts go live in European Apple Stores

Call this something of a turn up for the books, but Apple's European stores have just come back up with the Black Friday promotion, and it's not like the Australian deal we've already seen. Europe is seeing discounted prices instead of free gift cards. The discounts are modest, but for those of us this side of the Atlantic where Black Friday isn't really a thing, it's a chance to get some money off that Apple product you've been eying up.

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Apple buys PrimeSense: is 3D gesture support in the Mac or iPad's future?

Apple has acquired PrimeSense, a leading developer of 3D sensors that's best known for their role for creating the technology that powers the Kinect interface for Microsoft's Xbox 360 video game console. Does this mean that Macs or iPhones will be getting their own Kinects? Unlikely. But PrimeSense's acquisition may give us some insight to the future of gestures on the Mac and iOS platforms.

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Apple Australia confirms Black Friday shopping event

Black Friday is approaching and Apple's Australian online store has confirmed the one day shopping event this Friday, November 29. Even though Black Friday is traditionally a U.S. event, some retailers do expand the deals to other areas of the world, and Apple once again seems to be one of them.

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Charlie Rose interviews Jony Ive, Marc Newson

Talk show host Charlie Rose recently interviewed Apple's senior vice president of Design Jony Ive and renowned industrial designer Marc Newson. The interview is now available to watch online.

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The Spaceship is ready for take off as Cupertino offers final approval for Apple's new campus

After winning initial approval for the project in October, Apple has now won final approval to go ahead and construct its ambitious 'Spaceship' campus 2. As part of the agreement Apple will increase the amount of taxes it pays to the City of Cupertino by way of a decreases in sales tax rebates Apple receives.

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