Apple, on orders from Senior VP of Marketing Phil Schiller, has removed all 1000 Molinker-developed iPhone apps from the App Store for allegedly astroturfing the iTunes review system with fake 5-star reviews. Says iPhone camera and video site, iPhoneography, which reprinted an email from a friend named SCW, and jointly followed up with Apple:

Please investigate for I have just looked at 44 of the reviewers who posted reviews for this Molinker Inc app “NightCam Pro” & EVERY Review except 2 of the 44+ are ALL FAKE 5 ★★★★★ reviews. (on my iPhone I could view more reviews but on my computer only 35 were visible & of the 35 visible 34 ARE fake). If you investigate ALL have ONLY reviewed ONLY Molinker apps. A little odd that 42 of 44 US reviews are poorly written & that all users have only written reviews for either All Molinker photography apps (giving 5 star reviews to 6-7 Molinker apps ONLY no other apps by any other developer) or the same 2 apps. 10 Reviewers who only reviewed NightCam Pro & ColorMagic (5 Stars), 24+ Reviewers have ONLY written reviews for 6-7 other Molinker photography apps (5 Stars) & 1-2 are real Reviews giving a 1 Star review

Schiller’s response:

“Yes, this developer’s apps have been removed from the App Store and their ratings no longer appear either.”

So, was this one of the rare positive uses of Apple’s rejection hammer? Any negatives that could come from it?

[Thanks to everyone who sent this in!]

MobileCrunch has a huge post up detailing the latest, and potentially one of the most brazen cases of fake iPhone reviews (astroturfing) to date.

To sum up, MobileCrunch claims PR firm Reverb Communications has been using fake iTunes accounts to deliberately and strategically post fake App Store reviews for their clients — some of which are fairly recognizable names in the iPhone and iPod touch development space. According to an anonymous tipster:

Reverb employs a small team of interns who are focused on managing online message boards, writing influential game reviews, and keeping a gauge on the online communities. Reverb uses the interns as a sounding board to understand the new mediums where consumers are learning about products, hearing about hot new games and listen to the thoughts of our targeted audience. Reverb will use these interns on Developer Y products to post game reviews (written by Reverb staff members) ensuring the majority of the reviews will have the key messaging and talking points developed by the Reverb PR/marketing team.

Reverb has responded-ish to the claims, and MobileCrunch to the response, so check out the full article for all the annoying details.

Bottom-line remains, however, that if you make great apps, people will tend to find them. If you make great publicity absent a great app, people will only find disappointment and hold a grudge against the next app. So, stick to making great apps, and leave the game playing to the users, b’okay?