Apple's CEO, Tim Cook has sent out an email to Apple employees, and vice president of iOS product marketing, Greg Joswiak has posted a Q&A to AppleWeb outlining some of the messaging and thinking behind the new iPhone 5s and iPhone 5c products announced at today's iPhone event. Here's an excerpt from Tim Cook's email, posted by Mark Gurman on 9to5Mac:
Apple has apparently sent a few high-level employees to CES to scout out the competition and see how other companies present future products.
Apple (NSDQ: AAPL) famously avoids the biggest event on the tech industry calendar, and given the traffic on Paradise Road this morning you can’t exactly blame them. But that doesn’t mean Apple isn’t scouting the competition in person at CES 2012.