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	<title>iMore &#187; liveblog</title>
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		<title>Apple &#8220;Spotlight Turns to Notebook&#8221; Event &#8211; Live Meta Blog Transcript!</title>
		<link>http://www.imore.com/2008/10/14/apple-notebook-event-live-blog/</link>
		<comments>http://www.imore.com/2008/10/14/apple-notebook-event-live-blog/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 16:31:56 +0000</pubDate>
		<dc:creator>Dieter Bohn</dc:creator>
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		<category><![CDATA[Live Coverage]]></category>
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		<category><![CDATA[live meta blog]]></category>
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		<category><![CDATA[macbook]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=4924</guid>
		<description><![CDATA[Missed out meta-live blogging of Apple&#8217;s &#8220;Spotlight Turns to Notebook&#8221; Event? No problem, we have you covered! Below you&#8217;ll find the transcript featuring Dieter, Rene, Brian, and special guest Editor]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.imore.com/images/stories/2008/10/top2.jpg" alt="" title="Apple MacBook Event" width="500" height="386" class="aligncenter size-full wp-image-4902" /></p>

<p>Missed out meta-live blogging of Apple&#8217;s &#8220;Spotlight Turns to Notebook&#8221; Event? No problem, we have you covered! Below you&#8217;ll find the transcript featuring Dieter, Rene, Brian, and special guest Editor Emeritus Mike, as well as all the great comments from our readers.</p>

<p>So strap yourselves in. Put your old Macbook on eCraigsBayList (or whatever), and catchup on TiPb&#8217;s full coverage, after the jump!</p>

<p><span id="more-4924"></span></p>

<p>12:29<br />
dieterbohn:  Are you ready?</p>

<p>12:33<br />
dieterbohn:  Giz says there&#8217;s around 65 people on-site.   How many do you suppose are watching online?</p>

<p>12:35<br />
<em>[Comment From Yes Sir]</em> 
Any hope they will introduce 2.2 firmware?</p>

<p>12:35<br />
dieterbohn:  @Yes Sir &#8212; sincerely doubt it &#8212; this is notebooks-only.   Our best hope is that there&#8217;s a brief mention at the end, maybe.   My secret &#8220;One More Thing&#8221; hope is iPhone tethering will be allowed for Macs</p>

<p>12:36<br />
Rene Ritchie:  Greetings Mobile App-complishers!</p>

<p>12:36<br />
dieterbohn:  &#8230;and or people with iPhones will get a discount on built-in 3G connectivity on AT&amp;T.   Probability: 5% at best.</p>

<p>12:37<br />
<em>[Comment From Wezzy F.]</em> 
Think there will be a Black Macbook Pro?</p>

<p>12:37<br />
Rene Ritchie:  Nope. Aluminum, but with a black iMac-like outer screen</p>

<p>12:38<br />
dieterbohn:  Establishing a baseline: Apple&#8217;s stock is currently at $109.95.   Though I gotta say that I suspect that overall market forces are going to have a bigger effect than anything Apple does today</p>

<p>12:38<br />
<em>[Comment From Yes Sir]</em> 
Nice, anyone here of and what are your thoughts on the &#8220;olo-computer&#8221;?</p>

<p>12:38<br />
dieterbohn:  olo-FAIL.</p>

<p>12:39<br />
Rene Ritchie:  Without Apple backing, it will be mod-book tough to get any real traction</p>

<p>12:40<br />
<em>[Comment From Friday]</em> 
Think we will be able to walk in and pick up a new Macbook at the Apple Store today?</p>

<p>12:41<br />
Rene Ritchie:  Apple is denying video/audio out, so unless sneaky ninjas break in, we may have to rely on live blog</p>

<p>12:41<br />
dieterbohn:  I sure hope I can buy one soon &#8212; have an angle to hand-me-sell my &#8216;old&#8217; macbook</p>

<p>12:41<br />
<em>[Comment From Jonishush]</em> 
Olo-owned? >.> Do you think a new MacBook Pro will be announced, and if so, do you expect a lower price then before?</p>

<p>12:41<br />
<em>[Comment From BBY (285) Apple Expert]</em> 
when will the big show start?</p>

<p>12:41<br />
<em>[Comment From Miguel]</em> 
pricedrop?</p>

<p>12:41<br />
<em>[Comment From Tom]</em> 
Doubt i will as its nearly 6pm here in the UK!</p>

<p>12:41<br />
<em>[Comment From BBY (285) Apple Expert]</em> 
no, they wwont be inm stores for a while</p>

<p>12:42<br />
dieterbohn:  We&#8217;re starting in 15 minutes.   Pricedrops &#8212; possible?   doubtful?   dunno.</p>

<p>12:42<br />
<em>[Comment From mti111]</em> 
Hello from Israel</p>

<p>12:42<br />
Rene Ritchie:  Will Jobs be doing the keynote? Hmmm&#8230;.</p>

<p>12:42<br />
<em>[Comment From Jonishush]</em> 
Anything but price-rasing.</p>

<p>12:43<br />
Rene Ritchie:  Plastic white macbook dropped to $999</p>

<p>12:43<br />
<em>[Comment From Jonishush]</em> 
JOBS LOVES KEYNOTES.</p>

<p>12:43<br />
<em>[Comment From BBY (285) Apple Expert]</em> 
yes all new lapstops, (minus the air) and yes 2-3 hundred dollar price drops. the probs will still have multiple lines to pick from so pices will be anbout the same</p>

<p>12:43<br />
Rene Ritchie:  Figure they&#8217;ll be for order today-ish, ship whenever they&#8217;re ready.</p>

<p>12:45<br />
Rene Ritchie:  Daring Fireball is saying Air gets a chipset (Nvidia) and storage bump</p>

<p>12:45<br />
<em>[Comment From iDave]</em> 
some say that the lowest priced macbook will be at $899. what do u think?</p>

<p>12:45<br />
Rene Ritchie:  $999</p>

<p>12:46<br />
<em>[Comment From Jonishush]</em> 
Rene, Just would like to thank you, you convinced me to get an iphone over the bold. and I&#8217;m glad I did!</p>

<p>12:46<br />
Rene Ritchie:  $899 is for new Cinema Display</p>

<p>12:47<br />
Rene Ritchie:  @Jonishush: Awesome!</p>

<p>12:47<br />
<em>[Comment From iDave]</em> 
oh nice, if the new macbook is aluminum based I&#8217;ll be selling my white one really zune hehe</p>

<p>12:47<br />
Rene Ritchie:  Plastic at $999, Aluminum at higher points</p>

<p>12:47<br />
Rene Ritchie:  Here are the spoilers:

http://daringfireball.net/2008/10/contains_spoilers</p>

<p>12:48<br />
dieterbohn:  Reminder: we won&#8217;t be able to publish all questions and comments &#8212; need to keep this thing readable as the news starts rolling in!</p>

<p>12:49<br />
<em>[Comment From iDave]</em> 
mmm do u think that the materials of the plastic one will be as bad as the actual macbook? my palmrest cracked twice&#8230; <img src='http://www.imore.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>

<p>12:50<br />
<em>[Comment From Metin]</em> 
how about throwing in 10 shares of Apple (that you can&#8217;t sell for 1 year) for everyone who buys a MacBook today?</p>

<p>12:51<br />
dieterbohn:  @metin LOL.   the way things are going in the stockmarket, are you sure you&#8217;d want that?</p>

<p>12:51<br />
dieterbohn:  T-Minus 9 minutes</p>

<p>12:51<br />
<em>[Comment From iDave]</em> 
by the way, congratulations for the site guys, I follow you everyday from mexico</p>

<p>12:51<br />
<em>[Comment From Vincent]</em> 
when does it start?</p>

<p>12:51<br />
Rene Ritchie:  1pm EDT/10am PDT</p>

<p>12:52<br />
brianhart:  Hey gents!<br />
I&#8217;m hoping to pop in and out of here. My day job may beckon.</p>

<p>12:53<br />
<em>[Comment From Jonishush]</em> 
Day Job? I took today off for this event!</p>

<p>12:53<br />
Rene Ritchie:  You tell him! <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>12:54<br />
brianhart:  @Jonishush You must have a more lenient taskmaster.</p>

<p>12:54<br />
Rene Ritchie:  One more thing rumor was iWork/iLife 09. It&#8217;s been Smashed.</p>

<p>12:54<br />
<em>[Comment From deanydeany]</em> 
What&#8217;s that in GMT?</p>

<p>12:55<br />
Rene Ritchie:  5 minutes, all time zones&#8230;</p>

<p>12:55<br />
brianhart:  I want a new MacBook Pro (hint hint. early Christmas present from my compadres at TiPb).</p>

<p>12:56<br />
dieterbohn:  the journos are seated! <img src='http://www.imore.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />    Classical Music.</p>

<p>12:56<br />
Expand</p>

<p>12:56<br />
dieterbohn:  (from engadet)</p>

<p>12:58<br />
<em>[Comment From Dean]</em> 
Are there a lot of people at the event?</p>

<p>12:58<br />
Rene Ritchie:  Hopefully no iPods = No John Mayer references!</p>

<p>12:58<br />
dieterbohn:  We&#8217;re hearing about 60-70 journalists</p>

<p>12:58<br />
<em>[Comment From Metin]</em> 
it&#8217;ll probably move the stock price up&#8230; with all the activity&#8230; unless of course Apple introduces wireless power&#8230;</p>

<p>12:58<br />
<em>[Comment From iDave]</em> 
wow thats different from the usual Feist, Rolling stones, ChilliPeppers stuff</p>

<p>12:58<br />
<em>[Comment From mar]</em> 
Secretly hoping for iLife &#8217;09 and AppleTV HDD Bumps =]</p>

<p>12:58<br />
Rene Ritchie:  Event is taking place at the Cuperino Apple Campus Town Hall <em>very</em> limited seating.</p>

<p>12:58<br />
Rene Ritchie:  Invitation only.</p>

<p>12:58<br />
brianhart:  I had to turn my invite down.</p>

<p>12:59<br />
Rene Ritchie:  I think it was TUAW that said it best: &#8220;Apple Stock down after Jobs fails to introduce iUnicorn!&#8221;</p>

<p>12:59<br />
dieterbohn:  Ruh roh &#8212; time to turn off cellphones in there.</p>

<p>12:59<br />
<em>[Comment From iDave]</em> 
actually Apple stocks fell 0.77% a moment ago</p>

<p>12:59<br />
<em>[Comment From Vincent]</em> 
wow&#8230; i&#8217;d love to be there &#8230;</p>

<p>1:00<br />
Rene Ritchie:  Do we start Pundit Bingo now? How many points for a Mossberg?</p>

<p>1:00<br />
dieterbohn:  It&#8217;s a tiny stage.</p>

<p>1:00<br />
<em>[Comment From iDave]</em> 
bummer&#8230; I wanted to call my mom in there</p>

<p>1:00<br />
<em>[Comment From Jonishush]</em> 
Steve Jobs is going to take over your minds, Cellphones interfere with the radio waves.</p>

<p>1:01<br />
Rene Ritchie:  Apple stock will fall on almost all news. Only so many iPhone-class bombshells to drop.</p>

<p>1:01<br />
dieterbohn:  The lights dim, we are getting started.</p>

<p>1:01<br />
dieterbohn:  Steve takes the stage!   Tim Cook to cover the state of mac</p>

<p>1:01<br />
Rene Ritchie:  Boom time, people!</p>

<p>1:02<br />
brianhart:  Steve sits down.</p>

<p>1:02<br />
Rene Ritchie:  Tim Cook is Apple&#8217;s Chief Operating Office</p>

<p>1:02<br />
dieterbohn:  Tim Cook: Last quarter they sold 2.5 million Macs.   2-3x the market rate of growth</p>

<p>1:02<br />
<em>[Comment From iDave]</em> 
lets all buy Steve Jobs a new shirt shall we?</p>

<p>1:02<br />
<em>[Comment From mar]</em> 
Its a tiny stage, all the better to monitor steves health problems from&#8230;</p>

<p>1:03<br />
dieterbohn:  &#8220;Leopard is far ahead of Vista&#8221;</p>

<p>1:03<br />
Rene Ritchie:  Microsoft has already been pre-emptively firing back with &#8220;Apple Tax&#8221; fud since yesterday.</p>

<p>1:03<br />
Rene Ritchie:  It should make for a lively retort.</p>

<p>1:04<br />
Rene Ritchie:  Touting iLife, iWork, Leopard</p>

<p>1:04<br />
<em>[Comment From iDave]</em> 
actually I dont know wich OS name is more &#8220;creative&#8221;, snow leopard or windows 7</p>

<p>1:04<br />
Rene Ritchie:  Apple can also run Windows in Bootcamp and via VM</p>

<p>1:04<br />
Rene Ritchie:  &#8220;Sends a shiver&#8221; up Cook&#8217;s spine</p>

<p>1:04<br />
Rene Ritchie:  Lulz</p>

<p>1:05<br />
brianhart:  Apple fitting in better than many expected in a Windows environment.</p>

<p>1:05<br />
dieterbohn:  from Giz: &#8220;Another thing we didn’t do, Vista”. “Vista hasn’t lived up to everything Microsoft has hoped it would. It’s also opened doors for a lot of people to switch to the Mac. It’s given us an opportunity, and Apple has been the beneficiary of those.”</p>

<p>1:05<br />
dieterbohn:  ZING</p>

<p>1:05<br />
<em>[Comment From mar]</em> 
Windows 7 just sounds bland. Its actally a god name for the product then. =]</p>

<p>1:05<br />
dieterbohn:  They&#8217;re really taking it to Vista hard.</p>

<p>1:05<br />
Rene Ritchie:  Apple is acting at the moment, Microsoft reacting. That&#8217;s a incredible position for the niche player to be in.</p>

<p>1:06<br />
<em>[Comment From iDave]</em> 
yeah there aren&#8217;t being too nice about the competition.. oh well, carry on <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:06<br />
brianhart:  Mac vs. PC adds have been successful.</p>

<p>1:06<br />
dieterbohn:  they just showed one of those ads now, actually. <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:06<br />
Rene Ritchie:  1. Better computers. 2. Better software. 3. Compatibility. 4. Vista (BURN!). 5. Marketing</p>

<p>1:06<br />
brianhart:  &#8220;I&#8217;m a PC&#8221;     meh.</p>

<p>1:07<br />
Rene Ritchie:  XP looks&#8230; weird on an iMac</p>

<p>1:07<br />
dieterbohn:  Apple says they see a total of 400,000 people in their retail stores every day.</p>

<p>1:07<br />
Rene Ritchie:  Ballmer is likely already &#8220;re-arranging&#8221; his office furniture if he&#8217;s watching this. (Hi Steve!)</p>

<p>1:08<br />
dieterbohn:  Mac has outgrown the market for the last 14 of 15 quarters</p>

<p>1:08<br />
<em>[Comment From Jonishush]</em> 
Apple barely ever bashes Mircosoft compared to what The big M does. I say Fair Game.</p>

<p>1:08<br />
Rene Ritchie:  Little guy can always get away with shots at Goliath.</p>

<p>1:08<br />
Rene Ritchie:  1 out of every 3 dollars is spent on a Mac.</p>

<p>1:09<br />
Rene Ritchie:  Great way to measure market share in real world settings</p>

<p>1:09<br />
<em>[Comment From Apogee]</em> 
even if goliath is suffering from vista</p>

<p>1:09<br />
brianhart:  I think 150,000 of those daily visitors are at my local Apple store.</p>

<p>1:09<br />
dieterbohn:  Apple has 39% share for notebooks in education.   #1 baby</p>

<p>1:10<br />
Rene Ritchie:  I use Vista daily. If you can throw hardware at it, it works fine. Microsoft totally messed up on the perception battle, however, and perception really is reality for many people.</p>

<p>1:10<br />
brianhart:  Apple taking Dell outside the woodshed</p>

<p>1:10<br />
dieterbohn:  at major universities they&#8217;re at 47%.   Wow.   Don&#8217;t know what &#8220;Major&#8221; means, but they&#8217;ll take it</p>

<p>1:10<br />
Rene Ritchie:  Showing famous picture of all the Macs in a university class</p>

<p>1:10<br />
dieterbohn:  steve takes the stage again</p>

<p>1:11<br />
<em>[Comment From bartlewis]</em> 
trips me out that I&#8217;m in an apple store on a display computer and apple.com is down&#8230;.it&#8217;s catching employees off guard. Here&#8217;s proof: http://tinyurl.com/4agauf</p>

<p>1:11<br />
Rene Ritchie:  Steve looks the same as Let&#8217;s Rock. Let&#8217;s cut him some health slack, okay blogsphere?</p>

<p>1:11<br />
brianhart:  Stock market pauses to breathe.</p>

<p>1:11<br />
dieterbohn:  Jony Ive comes out to talk about a &#8216;new way to build notebooks&#8217;</p>

<p>1:12<br />
dieterbohn:  B R I C K spells Brick?</p>

<p>1:12<br />
Rene Ritchie:  ZOMG! Jonny Ive on stage? Has that ever happened before?</p>

<p>1:12<br />
dieterbohn:  showing how they currently build the macbook pro</p>

<p>1:12<br />
Rene Ritchie:  Nice pic, Jonny! Very UK! <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:12<br />
<em>[Comment From Metin]</em> 
when will Apple merge with Microsoft i wonders?</p>

<p>1:13<br />
brianhart:  or is that his passport photo?</p>

<p>1:13<br />
<em>[Comment From Exodian]</em> 
AAPL steady at 109</p>

<p>1:13<br />
<em>[Comment From iDave]</em> 
they&#8217;ll get into the brick now</p>

<p>1:13<br />
<em>[Comment From Vernon]</em> 
Nice mug shot!</p>

<p>1:13<br />
Rene Ritchie:  Apple merge with MS? In this economy, I can&#8217;t even make jokes&#8230; <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:14<br />
Expand</p>

<p>1:14<br />
Rene Ritchie:  Ive talking design</p>

<p>1:14<br />
dieterbohn:  (from Giz &#8212; that&#8217;s how they currently build them)</p>

<p>1:14<br />
Rene Ritchie:  Strength vs. thinness</p>

<p>1:14<br />
<em>[Comment From Vernon]</em> 
It&#8217;s going to be so hard not to run out and buy one if they are released today!</p>

<p>1:14<br />
Rene Ritchie:  I&#8217;m soooo running out to buy one if they&#8217;re released today <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:15<br />
brianhart:  I hope the NEW design = paper close by doesn&#8217;t ignite.</p>

<p>1:15<br />
Rene Ritchie:  No live video. Apple has denied requests</p>

<p>1:15<br />
dieterbohn:  the macbook air represented a breakthrough for how apple designed laptops</p>

<p>1:15<br />
Rene Ritchie:  No fricken laser beams, or carving out of a single block</p>

<p>1:15<br />
<em>[Comment From bartlewis]</em> 
anyone notice the stock price as we started?</p>

<p>1:15<br />
Rene Ritchie:  That rumor was rightly smashed</p>

<p>1:16<br />
dieterbohn:  (scroll up for stock price when we started)</p>

<p>1:16<br />
Rene Ritchie:  Ive going through manufacturing process stage by stage</p>

<p>1:16<br />
dieterbohn:  engadet: &#8220;We discovered if we started with a thick piece of aluminum we could make a lighter and stronger part.&#8221; &#8220;So we make it from a solid piece of aluminum.&#8221; Uh huh&#8230; Brickish.</p>

<p>1:17<br />
dieterbohn:  so yes &#8212; definitely looks as though their notebooks&#8217; structure is cut from a single piece of aluminum.</p>

<p>1:17<br />
Rene Ritchie:  2 part chassis, top and bottom, looks like?</p>

<p>1:17<br />
dieterbohn:  for the Air, they start with a 2.5lb piece of aluminum and end up with .5 pounds of aluminium(!)</p>

<p>1:18<br />
Rene Ritchie:  New Uni-body enclosures</p>

<p>1:18<br />
dieterbohn:  Uni-Tard?</p>

<p>1:18<br />
Rene Ritchie:  Back to Steve!</p>

<p>1:18<br />
<em>[Comment From Miguel]</em> 
Steve is back</p>

<p>1:19<br />
dieterbohn:  New graphics card: the NVIDIA GeForce 9400 M</p>

<p>1:19<br />
dieterbohn:  16 Parallel graphic cores, 54 gflops, &#8230;.if you drive it at 88 mph you can travel trhough time</p>

<p>1:19<br />
Rene Ritchie:  Count down to &#8220;It&#8217;s a screamer!&#8221;</p>

<p>1:19<br />
<em>[Comment From mar]</em> 
anybody notice &#8211; Jony Ive is gawjus!</p>

<p>1:20<br />
brianhart:  new graphics card = desktop replacement?</p>

<p>1:20<br />
dieterbohn:  New Glass Trackpad!</p>

<p>1:20<br />
dieterbohn:  Multitouch glass trackpad</p>

<p>1:21<br />
Rene Ritchie:  Multi-touch FTW!</p>

<p>1:21<br />
dieterbohn:  new graphics cards have 6x the performance of current Macbook Pros</p>

<p>1:21<br />
dieterbohn:  the area of the pad is 39% larger</p>

<p>1:21<br />
<em>[Comment From y0sh1]</em> 
WOW!</p>

<p>1:22<br />
Rene Ritchie:  Wow is correct</p>

<p>1:22<br />
dieterbohn:  the entire pad IS a button, you turn on multi-buttons via software prefs.</p>

<p>1:22<br />
<em>[Comment From MJ]</em> 
If you compare this with the pro graphics in the MacBook Pro, we&#8217;re at 55 percent of 3D graphics performance instead of 10 percent. If you look at overall graphics performance, we&#8217;re at 82%</p>

<p>1:22<br />
dieterbohn:  There are new gestures, too.</p>

<p>1:23<br />
dieterbohn:  4 finger gestures, even</p>

<p>1:23<br />
dieterbohn:  gestures to switch apps!   sweetness, goodbye hot corners</p>

<p>1:23<br />
<em>[Comment From MJ]</em> 
glass for silky smooth travel <img src='http://www.imore.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />  haha</p>

<p>1:23<br />
Rene Ritchie:  Sweetness is right. Functionality improvement right there.</p>

<p>1:23<br />
dieterbohn:  New Macbook Pro announced</p>

<p>1:24<br />
dieterbohn:  It&#8217;s just as the leak showed</p>

<p>1:24<br />
Rene Ritchie:  Anyone else think we&#8217;re one or two revs away from a display track pad? Next year? <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:24<br />
dieterbohn:  Glass front, tons of connectors.</p>

<p>1:24<br />
Rene Ritchie:  The leaks were strong with this one.</p>

<p>1:24<br />
<em>[Comment From bartlewis]</em> 
why not just make the whole keyboard built into multitouch</p>

<p>1:24    </p>

<p>1:24<br />
dieterbohn:  (from engadget)</p>

<p>1:25<br />
dieterbohn:  (er Giz I mean)</p>

<p>1:25<br />
Rene Ritchie:  @bartlewis: That might be the in new Blackberry Laptop (jk)</p>

<p>1:25<br />
Rene Ritchie:  Looks fantastic. Leveraging the iMac design. We really are in the age of &#8220;new model year&#8221; computing.</p>

<p>1:25<br />
dieterbohn:  an entire multitouch keyboard would hurt to type on &#8212; ouchy.   Star Trek Next Generation not so much. <img src='http://www.imore.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>

<p>1:25<br />
brianhart:  oh man. crap. another high-end purchase to justify to the wife.</p>

<p>1:26<br />
Rene Ritchie:  LED?</p>

<p>1:26<br />
dieterbohn:  Sudden Motion sensor, backlit keyboard, fewer structural parts (goodbye weight)</p>

<p>1:26<br />
Rene Ritchie:  MacBooks will be lighter? We hopes!</p>

<p>1:26<br />
Rene Ritchie:  Display port!</p>

<p>1:27<br />
brianhart:  Unibody design looks gorgeous.</p>

<p>1:27<br />
Rene Ritchie:  Steve passing around shell to everyone to look at</p>

<p>1:27<br />
dieterbohn:  50% fewer structural parts!</p>

<p>1:27<br />
Rene Ritchie:  &#8220;We need them back&#8230;&#8221; LOL!</p>

<p>1:27<br />
dieterbohn:  Jason Chen at Giz tried &#8220;fairly hard&#8221; to bend it and was unable</p>

<p>1:28<br />
dieterbohn:  either it&#8217;s that strong or somebody is going to kick sand in his face.</p>

<p>1:28<br />
brianhart:  instant-on LED display</p>

<p>1:28<br />
<em>[Comment From TS]</em> 
Stock is dropping this is over the heads of Wall Street types &#8211; they only want cheaper notebooks</p>

<p>1:28<br />
dieterbohn:  Steve coming back on stage</p>

<p>1:28<br />
Rene Ritchie:  Will the regular MacBook get this much love?!</p>

<p>1:28<br />
<em>[Comment From David]</em> 
Engadget has the MacBook Pro shell!</p>

<p>1:29<br />
Rene Ritchie:  Everyone&#8217;s getting a turn with it!</p>

<p>1:29<br />
dieterbohn:  Hundreds of people have worked for many months on this.</p>

<p>1:29<br />
<em>[Comment From Chris]</em> 
How long is this event scheduled for?</p>

<p>1:29<br />
Rene Ritchie:  Usually last 1 hr or so.</p>

<p>1:29<br />
dieterbohn:  5 hours of battery life</p>

<p>1:29<br />
dieterbohn:  4 on the bigger NVIDIA 9600 version</p>

<p>1:29<br />
brianhart:  you can switch from 9400 to 9600 GT graphics for TURBO!</p>

<p>1:29<br />
Rene Ritchie:  Two graphic options.</p>

<p>1:30<br />
<em>[Comment From mike overbo]</em> 
i miss the 12&#8243; form factor</p>

<p>1:30<br />
Rene Ritchie:  Reactions: incredibly light, incredibly strong</p>

<p>1:30<br />
dieterbohn:  +1 Mike Overb0</p>

<p>1:30<br />
Rene Ritchie:  @Overbo: You and Merlin Mann.</p>

<p>1:30<br />
Rene Ritchie:  Will we get Blu-Ray?!</p>

<p>1:30<br />
dieterbohn:  Slot loaded drive (natch), magsafe (natch)</p>

<p>1:31<br />
Rene Ritchie:  Kevin Rose hopes so!</p>

<p>1:31<br />
brianhart:  The connectors are, in order from the left, Magsafe, Gigabit Ethernet, Firewire 800, two USB ports, a Mini Display Port, Audio In/Out (analog and optical digital), ExpressCard 34, and a battery indicator.</p>

<p>1:31<br />
dieterbohn:  firewire 800, 2 USB, that annoying mini-display port Express card slot</p>

<p>1:31<br />
Rene Ritchie:  Wonder if FW1600 is hiding in there somewhere&#8230;</p>

<p>1:31<br />
dieterbohn:  THEY WILL OFFER SSD OPTION</p>

<p>1:31<br />
Rene Ritchie:  128GB is the rumor&#8230; let&#8217;s see&#8230;</p>

<p>1:31<br />
dieterbohn:  I guess the mini Display Port ain&#8217;t so bad if it will drive a 30&#8243; monitor, eh?</p>

<p>1:32<br />
<em>[Comment From MJ]</em> 
battery indicator to the side :p</p>

<p>1:32<br />
<em>[Comment From Chris]</em> 
So about 20 mins or so to the &#8220;One more thing&#8230;&#8221; <img src='http://www.imore.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>

<p>1:32<br />
dieterbohn:  Drives are easily accessible under hte battery</p>

<p>1:32<br />
Rene Ritchie:  Prediction: no &#8220;one more thing&#8221; It&#8217;s been fazed out lately.</p>

<p>1:32<br />
Rene Ritchie:  No one will buy RAM or HD&#8217;s from Apple any more&#8230;</p>

<p>1:32<br />
dieterbohn:  starts at $1999 with 2.4ghz, 2gigs of ram,</p>

<p>1:33<br />
dieterbohn:  2499 for faster cpu, better graphics card, 320gb hd</p>

<p>1:33<br />
<em>[Comment From David]</em> 
i miss the excitement of a &#8220;one more thing&#8230;&#8221;</p>

<p>1:33<br />
<em>[Comment From bartlewis]</em> 
@Rene Ritchie there&#8217;s a new crackberry laptop??? Forget Apple, I&#8217;m outta here&#8230;..hahahaha</p>

<p>1:33<br />
Rene Ritchie:  This is all from the 15&#8243;. Rumor is the 17&#8243; is having production problems and will be launched later..</p>

<p>1:33<br />
Rene Ritchie:  @bartlewis: yes, it&#8217;s 90% keyboard, however&#8230;</p>

<p>1:33<br />
dieterbohn:  Once again, the MacBook Pro can power bigger monitors than the iMac can.</p>

<p>1:34<br />
Rene Ritchie:  Very eco-friendly</p>

<p>1:34<br />
dieterbohn:  The bevels are Macbook-Air-Esque.   They curve in very nicely on the top and bottom &#8212; the whole thing is a lot less squarish</p>

<p>1:34<br />
Rene Ritchie:  (Greenpeace will still skewer them, of course)</p>

<p>1:34<br />
dieterbohn:  IN STORES TOMORROW</p>

<p>1:34<br />
Rene Ritchie:  THEN SO AM I!</p>

<p>1:35<br />
mike overbo:  that&#8217;s pretty astounding</p>

<p>1:35<br />
dieterbohn:  .95 inches thick.   er. thin!</p>

<p>1:35<br />
dieterbohn:  Time to talk about the Air!</p>

<p>1:35<br />
dieterbohn:  putting better graphics card (the 9400) into the Air and addind 128gb ssd option</p>

<p>1:35<br />
dieterbohn:  plus the mini display port</p>

<p>1:36<br />
<em>[Comment From CrackBerry Kevin]</em> 
in stores tomorrow?! sorry dieter&#8230; looks like i&#8217;m buying this! hehe</p>

<p>1:36<br />
dieterbohn:  (damnit!   Now I could use one&#8230;)</p>

<p>1:36<br />
Rene Ritchie:  Same here. <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:36<br />
brianhart:  Which one are you after, Rene?</p>

<p>1:36<br />
dieterbohn:  Air at 1799 / 2499 for 1.86gz + SSD.   In early Nov.</p>

<p>1:36<br />
Rene Ritchie:  @Brian: I&#8217;ll tell you after they announce them all!</p>

<p>1:37<br />
dieterbohn:  24 inch Cinema display &#8212; LED backlit!</p>

<p>1:37<br />
Rene Ritchie:  Where are the reg&#8217;lar MacBooks?</p>

<p>1:37<br />
dieterbohn:  Comes with a magsafe cable so you can power your laptop with it.   cool.</p>

<p>1:37<br />
<em>[Comment From nick]</em> 
sounds like a desktop replacement for me</p>

<p>1:37<br />
Rene Ritchie:  LED has significant advantages over LCD. Not OLED sweet, but a big step forward.</p>

<p>1:37<br />
<em>[Comment From josh aldrich]</em> 
honestly unless the macbooks are comletely awesome, i have to get a pro</p>

<p>1:37<br />
<em>[Comment From David]</em> 
I really want them to get round to the MacBooks now!</p>

<p>1:37<br />
<em>[Comment From bartlewis]</em> 
I&#8217;m sitting in an apple store NOW</p>

<p>1:38<br />
dieterbohn:  ONE MORE THING: MacBook!</p>

<p>1:38<br />
Rene Ritchie:  Cinema display is <em>GORGEOUS</em></p>

<p>1:38<br />
dieterbohn:  the return of the one more thing!</p>

<p>1:38<br />
Rene Ritchie:  The man is going to take every last penny I have!!!!</p>

<p>1:38<br />
dieterbohn:  reducing price to $999</p>

<p>1:39<br />
Rene Ritchie:  Buy-buy blogdreams of Apple netbook&#8230;.</p>

<p>1:39<br />
dieterbohn:  (the entry price, that is)</p>

<p>1:39<br />
<em>[Comment From nick]</em> 
this mac book better be super cheap or else there&#8217;s no point. The pro will have more bang for the buck</p>

<p>1:39<br />
<em>[Comment From Apogee]</em> 
hooray!</p>

<p>1:39<br />
Rene Ritchie:  Jobs didn&#8217;t announce availability of the Air or CD did he?</p>

<p>1:39<br />
mike overbo:  air in Nov</p>

<p>1:39<br />
dieterbohn:  they are brining   led displays, metal enclosers, etc etc to the macbook line</p>

<p>1:40<br />
Rene Ritchie:  So plastic will be the &#8220;low price&#8221; $999, with aluminum at higher end?</p>

<p>1:40<br />
dieterbohn:  Next gen Macbooks &#8212; just like the Pro, but smaller</p>

<p>1:40<br />
<em>[Comment From Exodian]</em> 
Steady stock decline since the start LOL</p>

<p>1:40<br />
Rene Ritchie:  @Overbo: Thank you sir! Air in Nov.!</p>

<p>1:40<br />
brianhart:  I gotta bail, guys. Thanks for some great coverage!</p>

<p>1:41<br />
dieterbohn:  New MacBooks are basically identical to the MBPro but smaller.   Same everything</p>

<p>1:41<br />
mike overbo:  later Brian!</p>

<p>1:41<br />
<em>[Comment From King T]</em> 
What about the iphone?</p>

<p>1:41<br />
Rene Ritchie:  @King T: Probably hear Iphone at the Apple conf. call later this month&#8230;.</p>

<p>1:41<br />
<em>[Comment From Apogee]</em> 
wait for the &#8220;macbook price point bump&#8221;</p>

<p>1:41<br />
dieterbohn:  &#8220;environmentally responsible&#8221;</p>

<p>1:41<br />
dieterbohn:  5 hours battery life</p>

<p>1:42<br />
mike overbo:  bringing graphics cards back to teh macbook will be a great move</p>

<p>1:42<br />
Rene Ritchie:  Unifying behing the aluminium and black look is SMART</p>

<p>1:42<br />
Rene Ritchie:  Snow Leopard targets GPUs for increased performance</p>

<p>1:42<br />
Rene Ritchie:  This is prelude to OS X 10.6 right here</p>

<p>1:42<br />
dieterbohn:  $1299</p>

<p>1:43<br />
Rene Ritchie:  WOW!</p>

<p>1:43<br />
dieterbohn:  1299 version has 2ghz proc, 13.3&#8243; display&#8230;</p>

<p>1:43<br />
Rene Ritchie:  No 12&#8243; for Mike <img src='http://www.imore.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>

<p>1:43<br />
<em>[Comment From David]</em> 
$700 more affordable than Pro?</p>

<p>1:43<br />
<em>[Comment From josh aldrich]</em> 
ok macbook it is, ill save 1200 bux</p>

<p>1:43<br />
Rene Ritchie:  @Josh: They&#8217;re deliberately blurring the lines.</p>

<p>1:44<br />
Rene Ritchie:  Except for true &#8220;professionals&#8221;, the PRO loses a lot of appeal</p>

<p>1:44<br />
dieterbohn:  a 2nd model clocks in at 1599 for 4gb of ram, 320gbhd and backlit keyboard.   shipping TODAY, stores Tomororw</p>

<p>1:44<br />
<em>[Comment From bartlewis]</em> 
the $999 has a faster processor</p>

<p>1:44<br />
Rene Ritchie:  @bartlewis: but no co-processors</p>

<p>1:44<br />
Rene Ritchie:  The GPUs will make a difference, or at least Apple is arguing/baking on that</p>

<p>1:45<br />
<em>[Comment From bartlewis]</em> 
what does that mean?</p>

<p>1:45<br />
dieterbohn:  reminder: standard plastic macbook not going away yet.</p>

<p>1:45<br />
<em>[Comment From bartlewis]</em> 
that&#8217;s a 19% loss of PROCESSOR power for $300 more dollars</p>

<p>1:45<br />
dieterbohn:  showing a video now.</p>

<p>1:45<br />
Rene Ritchie:  That means that you have slightly less speed in one processor, but additional co-processor(s) to pick up the load</p>

<p>1:46<br />
<em>[Comment From bartlewis]</em> 
The regular MacBook has more than one processor?</p>

<p>1:46<br />
Rene Ritchie:  NVidia 9400M</p>

<p>1:47<br />
Rene Ritchie:  in the $1299</p>

<p>1:47<br />
<em>[Comment From mar]</em> 
@bart: it will have one CPU &amp; a GPU to catch the slowness of the CPU</p>

<p>1:47<br />
<em>[Comment From David]</em> 
I&#8217;m really divided on which one i should buy&#8230; I mean, i do use my current iBook (:D) a lot but not at a professional level so&#8230; i dunno</p>

<p>1:47<br />
Rene Ritchie:  MacBook has SSD option too?!</p>

<p>1:48<br />
mike overbo:  for long-term investment go with graphics card</p>

<p>1:48<br />
Rene Ritchie:  @Overbo: Which one are you liking?</p>

<p>1:49<br />
mike overbo:  likely the 1299, depending on how easy it is to get non-apple RAM and hard drive inside&#8230;</p>

<p>1:49<br />
<em>[Comment From bartlewis]</em> 
@mike overbo&#8230;super easy</p>

<p>1:49<br />
Rene Ritchie:  Should be super easy to get non-Apple RAM/HD inside now</p>

<p>1:49<br />
mike overbo:  for my 12&#8243; g4 powerbook, it&#8217;s not quite murder; more like a persistent stabbing</p>

<p>1:49<br />
dieterbohn:  still showing the video.</p>

<p>1:50<br />
Rene Ritchie:  Engadget: no more matt finish for displays? That deal breaker for anyone?</p>

<p>1:50<br />
Rene Ritchie:  I&#8217;ve never bought a glossy on a laptop&#8230;</p>

<p>1:50<br />
<em>[Comment From Wezzy F.]</em> 
I like glossy better</p>

<p>1:50<br />
<em>[Comment From palehorse]</em> 
glossy&#8230; outdoors&#8230; ummm.. not good.</p>

<p>1:51<br />
Rene Ritchie:  So which MacBook is everyone considering? They <em>really</em> haven&#8217;t made it easy this time!</p>

<p>1:51<br />
<em>[Comment From Memphis]</em> 
its a shame that theres no matte display. its super useful for photographers that want non boosted blacks</p>

<p>1:51<br />
<em>[Comment From David]</em> 
Not a major turn off <img src='http://www.imore.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>

<p>1:51<br />
<em>[Comment From bartlewis]</em> 
Glossy outdoors makes you want to slit your wrists with a VERY DULL knife</p>

<p>1:51<br />
<em>[Comment From martin]</em> 
glossy is the way to go with the brightness screens have these days, no problem outside</p>

<p>1:51<br />
Rene Ritchie:  Video is still not as long as the App Store stuff from WWDC&#8230; <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:52<br />
Rene Ritchie:  Will the new trackpad be iPhone buttery?</p>

<p>1:52<br />
Rene Ritchie:  I&#8217;m already annoyed I can&#8217;t just navigate my Mac like an iPhone&#8230;</p>

<p>1:52<br />
dieterbohn:  -&#8221;We made the entire glass trackpad the button! Worked for months to develop just the right texture.&#8221; (ars)</p>

<p>1:52<br />
dieterbohn:  Engadget says it will take some getting used to</p>

<p>1:52<br />
Rene Ritchie:  Crackberry Kevin to claim iCloning the Storm in 5&#8230; 4&#8230; 3&#8230; 2&#8230;</p>

<p>1:53<br />
<em>[Comment From Wezzy F.]</em> 
So if i have a pro now should i go with a new pro or a new macbook?</p>

<p>1:53<br />
<em>[Comment From bartlewis]</em> 
But I don&#8217;t which to get me&#8230;.I&#8217;m a pro user in a 15 inch MBP now</p>

<p>1:53<br />
<em>[Comment From David]</em> 
I think it&#8217;ll have to be the cheaper of the new MacBooks&#8230; 2.0Ghz is enough power for me <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:53<br />
dieterbohn:  No Firewire on the MacBook</p>

<p>1:54<br />
Rene Ritchie:  If they unloaded all this right now, what does that leave for Macworld?!</p>

<p>1:54<br />
Rene Ritchie:  FW likely now considered a Pro feature&#8230;</p>

<p>1:54<br />
dieterbohn:  Um, whoa.   Steve&#8217;s blood pressure just on screen</p>

<p>1:54<br />
dieterbohn:  Q&amp;A Session.   Nice joke there</p>

<p>1:54<br />
dieterbohn:  110/70 if you&#8217;re wondering</p>

<p>1:54<br />
Rene Ritchie:  LOL! They&#8217;re getting better senses of humor round Cupertino way&#8230;</p>

<p>1:55<br />
dieterbohn:  they are first to market with the new NVIDIA chips</p>

<p>1:55<br />
dieterbohn:  but not exclusive</p>

<p>1:55<br />
Rene Ritchie:  They somehow always manage to get the hawt new procs.</p>

<p>1:55<br />
<em>[Comment From jdlk]</em> 
no bluray? <img src='http://www.imore.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>

<p>1:55<br />
<em>[Comment From King T]</em> 
apple put fw on the map, how can it be a pro feature?</p>

<p>1:55<br />
<em>[Comment From palehorse]</em> 
I think the $1299 MacBook + $899 CinemaDisplay will work for me&#8230; throw in my own HDD and RAM later. <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:55<br />
Rene Ritchie:  Must make Michael Dell&#8217;s shorts itch!</p>

<p>1:55<br />
<em>[Comment From Apogee]</em> 
anyone check out the apple store? should be able to get the whole scoop in a few minutes</p>

<p>1:55<br />
<em>[Comment From palehorse]</em> 
im still psyched about that 24&#8243; cinemadisplay&#8230; throw in the $1299 book, and i&#8217;ve got my new home AND work solutions&#8230;</p>

<p>1:56<br />
Rene Ritchie:  Apple Store still down.</p>

<p>1:56<br />
dieterbohn:  No Blu-Ray and no HDMI since it&#8217;s limited.   Their new little display port is their new standard</p>

<p>1:56<br />
dieterbohn:  (until the next notebook.   Grumble gumble)</p>

<p>1:56<br />
Rene Ritchie:  Apple is pushing the digital download, not the BD media</p>

<p>1:56<br />
mike overbo:  i wonder if there are will be any other updates to the store. sometimes they sneak stuff in&#8230;</p>

<p>1:56<br />
Rene Ritchie:  @Overbo: Mac Mini? <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:56<br />
dieterbohn:  Steve: &#8220;Blu Ray is just a bag of hurt&#8221;</p>

<p>1:56<br />
Rene Ritchie:  It&#8217;s true.</p>

<p>1:57<br />
dieterbohn:  the licensing is too complex</p>

<p>1:57<br />
Rene Ritchie:  HDCP is crime</p>

<p>1:57<br />
mike overbo:  it competes with iTunes</p>

<p>1:57<br />
Rene Ritchie:  I have legit everything and it still refuses to play at least once a week.</p>

<p>1:57<br />
Rene Ritchie:  Nothing worse than treating your customers like criminals</p>

<p>1:57<br />
Rene Ritchie:  Look at all the negative press Vista got for gumming up the works with DRM for HD</p>

<p>1:58<br />
dieterbohn:  The 17&#8243; is also being refreshed today.   mmkay, why didn&#8217;t you mention that before?</p>

<p>1:58<br />
<em>[Comment From Chris]</em> 
apple.com updated!</p>

<p>1:58<br />
Rene Ritchie:  Phil: &#8220;We have the HD movies and TV on iTunes already&#8221;. LOL!</p>

<p>1:58<br />
<em>[Comment From palehorse]</em> 
what Phil actually meant was &#8220;We have the best CONTROL OVER ALL YOUR HD MOVIE AND TV OPTIONS in iTunes..&#8221;</p>

<p>1:58<br />
Rene Ritchie:  Yup</p>

<p>1:58<br />
Rene Ritchie:  But that&#8217;s nothing compared to the MPAA <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>

<p>1:59<br />
dieterbohn:  17&#8243; won&#8217;t get hte new hotness yet&#8230; so what is the refresh?   we dunno</p>

<p>1:59<br />
Rene Ritchie:  Rumor says the new 17&#8243; aren&#8217;t passing QA yet..</p>

<p>1:59<br />
Rene Ritchie:  Can has issues</p>

<p>1:59<br />
<em>[Comment From mar]</em> 
MPAA is a bag of hurt.
2:00<br />
Rene Ritchie:  Schiller didn&#8217;t get much face time today&#8230;
2:00<br />
dieterbohn:  new macbook goes from 1.08&#8243; to .95&#8243;, same as the pro.   Macbook is 4.5lb, Macbook Pro is 5.5lb
2:00<br />
<em>[Comment From bartlewis]</em> 
so I hear next week&#8230;.they&#8217;re releasing the new Mac Mini
2:01<br />
dieterbohn:  Seems heavy to me
2:01<br />
mike overbo:  glass?
2:01<br />
dieterbohn:  So Macbook shaves half a pound per Rene&#8217;s quick research.
2:01<br />
<em>[Comment From David]</em> 
i wanna see the price in £s <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> 
2:01<br />
<em>[Comment From Captain Apocalypse]</em> 
It&#8217;s not that heavy at all for a mobile everything.
2:02<br />
Rene Ritchie:  International will take a pounding on price as usual. Taxes, transport, feul surcharges, unions, labor, etc.
2:02<br />
dieterbohn:  Capital V Vast majority prefer glossy screens, apparently
2:02<br />
Rene Ritchie:  Steve says: Netbooks is a nacent market</p>

<p>2:02<br />
Rene Ritchie:  (translation: Apple will ignore or come out with one tomorrow as a &#8220;re-invention&#8221;)
2:03<br />
<em>[Comment From bartlewis]</em> 
@dieterbohn I think it&#8217;s critical for PRO users to have Matte displays
2:03<br />
<em>[Comment From Matt]</em> 
apple stock: 106.84 <em>according to my iPhone</em>
2:03<br />
Rene Ritchie:  Phil: Gloss is okay &#8220;because you can turn a notebook however you want!&#8221;
2:03<br />
Rene Ritchie:  Thanks Phil! Now give us a papercut and pour some lemon juice on it!</p>

<p>2:03<br />
dieterbohn:  That&#8217;s it &#8212; it&#8217;s over
2:03<br />
Rene Ritchie:  Thatsalll folks!
2:04<br />
dieterbohn:  well, except that Steve said that Touchscreens don&#8217;t make sense to them
2:04<br />
<em>[Comment From texags08]</em> 
STORE IS UP!!!!
2:04<br />
<em>[Comment From bartlewis]</em> 
@Rene Ritchie Phil&#8217;s assuming a lot with that statement
2:04<br />
<em>[Comment From Chris]</em> 
Apple Store is up and updated as well
2:05<br />
<em>[Comment From Exodian]</em> 
I can&#8217;t believe they weren&#8217;t more aggressive with pricing considering the savings in manufacturing costs. Ah well.
2:05<br />
Rene Ritchie:  Price drop after early adopters buy.</p>

<p>2:06<br />
<em>[Comment From bartlewis]</em> 
HEY GUYS @iphoneblog&#8230;..thanks for a great event
2:06<br />
Rene Ritchie:  Thanks everyone!
2:06<br />
<em>[Comment From bartlewis]</em> 
great job in keeping us so updated
2:06<br />
<em>[Comment From Matt]</em> 
well this time it was truly about notebooks&#8230; not even a mention of iPhone?
2:06<br />
Rene Ritchie:  Steve had an iPhone in his pocket</p>

<p>2:06<br />
Rene Ritchie:  No doubt
2:06<br />
dieterbohn:  We&#8217;ll do a round up later for sure
2:06<br />
Rene Ritchie:  Apple Store Canada Still Down <img src='http://www.imore.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> 
2:06<br />
<em>[Comment From CrackBerry Kevin]</em> 
You guys rock!!!! if only you used blackberrys instead we could be better friends.
2:07<br />
Rene Ritchie:  That&#8217;s why we use iPhones <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> 
2:07<br />
dieterbohn:  /command Ban CrackBerry Kevin
2:07<br />
<em>[Comment From Metin]</em> 
thanks for a great job&#8230; but i am disappointed and left wanting more&#8230;
2:07<br />
<em>[Comment From David]</em> 
Yup, Thanks TiPb! <img src='http://www.imore.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> 
2:07<br />
<em>[Comment From Matt]</em> 
it was probably wanting attention. maybe wanting 2.2.1 because 2.2 still hasnt worked out yet on his phone
2:07<br />
Rene Ritchie:  We&#8217;re always wanting more. Secret of Apple&#8217;s success!
2:08<br />
Rene Ritchie:  We&#8217;ll likely get iPhone numbers at Apple&#8217;s con-call soon.
2:08<br />
Rene Ritchie:  Apple Store Canada is Up!
2:08<br />
<em>[Comment From Matt]</em> 
when is that? or just whenever
2:09<br />
Rene Ritchie:  Soonish. The 22nd or 23rd if memory serves.
2:09<br />
Rene Ritchie:  (for Apple con-call)
2:09<br />
<em>[Comment From David]</em> 
They&#8217;re so damn clever that way.
2:09<br />
Rene Ritchie:  $100 more for the Macbook in Canada&#8230;
2:09<br />
Rene Ritchie:  No new black-trimmed casing on the Air
2:09<br />
<em>[Comment From Matt]</em> 
poor candians. eh?
2:10<br />
Rene Ritchie:  Seen our dollar lately?
2:10<br />
Rene Ritchie:  Buy more Canadian Gas, dagnabit! We need yo money!
2:10<br />
<em>[Comment From mar]</em> 
In the MacBok creation video, from the homepage of Apple.com, it kicks the sand in Dells face by playing the Iron Man movie to represent the backlight.
2:10<br />
Rene Ritchie:  http://www.apple.com/macbook/the-new-macbook/</p>

<p>2:11<br />
dieterbohn:  Ok, we&#8217;re going to close up shop
2:11<br />
dieterbohn:  check ya later, alligators!
2:11<br />
dieterbohn:  it&#8217;s been a blast!
2:11<br />
Rene Ritchie:  Thanks everyone!</p>

<p>2:11<br />
Rene Ritchie:  Best readers bar none!
2:12<br />
mike overbo:  hi everybody!
2:12<br />
Rene Ritchie:  Mike will now go solo
2:12<br />
Rene Ritchie:  He&#8217;ll be here all day, peeps <img src='http://www.imore.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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