Marketing

Apple vs. Samsung advertising: Real life vs. really awkward

Last week Apple released "Misunderstood", which showed a disconnected boy at the periphery of his family, and how Apple products like the iPhone 5s and services helped him connect and give them a heartwarming gift for the holidays. We also saw Nokia's nightmarish "For work. For play.". This week it's Samsung turn with "Are you Geared Up?", which shows how a watch can be more convenient for... hitting on the opposite sex while on a ski trip.

Check them both out and let me know what you think. How do they make you feel about the brands? About the devices? About the experience of using them and their ecosystems? About what you're likely to buy next?

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Apple vs. Nokia marketing: Nostalgia vs. nightmares

Both Apple and Nokia have just released new ads for their new gear, but the ads couldn't be more different. Apple's "Misunderstood" goes for nostalgia, a disconnected child who finds his holiday voice and reconnects with his family thanks to Apple's technology. Nokia's "For Work. For Play."... channels Tim Burton in a barber shop.

Check them both out and let me know what you think. How do they make you feel about the brands? About the devices? About the experience of using them and their ecosystems? About what you're likely to buy next?

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Grow Mobile launches a universal mobile app marketing platform for iOS

We don't normally cover this sort of thing here, but following up on Talk Mobile Gaming, and our discussion on how to market apps, we thought we'd take a look at closer look at third-party options. Game and app developers have a lot to consider when choosing to market their products through in-game/app advertising. Which advertising networks reach the most users? Who gives developers the best deal? If a developer decides to use multiple ad networks, tracking and comparing the results of each network becomes a time consuming task of its own.

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Former Apple ad man thinks the iPhone's naming convention needs to change

Since 2008 Apple has introduced a new iPhone design one year and then followed it up with an S-variant the next. iPhone 3G was followed by iPhone 3GS and iPhone 4 was followed by iPhone 4S. It's gotten to the point where many people are already assuming the next iPhone will be the iPhone 5s. Almost a month ago Rene wrote an article examining whether this iPhone 5s assumption could become a problem for Apple, and pointed out some ways Apple might already be moving to solve that problem. Now Apple's former ad guru, Ken Segall -- who was responsible for naming the iMac -- has shared some of his own thoughts on the matter:

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59% of iPhone and iPad app developers don't break even on costs

A recent survey by a marketing firm called App-Promo shows that 59% of developers don't manage to make enough money from app sales to break even on costs, and 80% don't generate enough revenue to support a standalone business. 68% earned $5000 or less from their top app, while 12% earned $50,000 or more.  Those top earners have around $30,000 set aside for a marketing budget.  64.5% of the apps created by those surveyed were paid, while 39.5% relied on advertising and 32.9% were freemium or lite versions of full apps.

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RIM may have been behind Apple store Wake Up flashmob

Some additional investigation into the "Wake Up" flashmob that happened at Australia Apple stores last week reveal it may actually be BlackBerry and Research In Motion behind the stunt.

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iAd starts dishing an extra 10% in developer payouts

Back in February, Apple promised that they would be increasing developer revenue share from iAds from 60% to 70%, and today that change has gone into effect.

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Nokia ad campaign takes aim at iPhone reception, screen, and build quality

Nokia has kicked off an ad campaign called Smartphone Beta Test, which features mock video clips roughly describing the development process of the iPhone, and suggest that end consumers are just a part of some big public beta test.

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New iPad owners in Australia scorned by false 4G LTE advertising offered refund

Apple has quickly responded to the accusations that they're misrepresenting the new iPad in Australia as 4G-capable by offering misled buyers a refund on their device.  That's not much of an offer, considering they're all within their 30-day return window, but a sensible answer to those that are unhappy that they can't get LTE access on their new iPads.

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Apple doesn't do any favours for celebrities

While some handset manufacturers strive for celebrity endorsements with pre-release devices to build up hype, comments from Shaquille O'Neal, Channing Frye, and other high-profile personalities indicate even they're stuck on the same side of the impenetrable Apple PR wall as the rest of us.

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