Qwikster

Netflix sobers up, cancels Qwikster spin-offs

Netflix has announced that, as the cold harsh light of morning -- and likely customer sentiment analysis -- hit them, they're reversing their previous decision to spin off their DVD mailer business into Qwikster. This means iPhone, iPod touch, iPad, and Apple TV Netflix in the US can retain a single site for all their account mangeament, ratings and reviews. Re-un-de-unified CEO, Reed Hastings:

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password… in other words, no Qwikster.

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iPhone Live 171: Ringbacked

Rene, Georgia, and Seth talk iPhone 5 event on the horizon, which iPhone we're getting on what carrier, ringbacks, iCloud beta getting wiped, and Netflix (and Qwikster) losing their minds. This is iPhone Live!

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Reed Hastings apologizes, announces Netflix as streaming only, rebrands DVD business as Qwickster

Reed Hastings, the co-founder and CEO of Netflix has put up a video and blog post this morning apologizing to customers for the way their recent plan changes and increases were handled, and announcing that while streaming services will retain the Netflix name, the DVD (and now video game) mailer service will be spun off as Qwickster. Phew. This only really matters to US customers, and to those who in addition to streaming on iPhone, Apple TV, iPad, and iPod touch also have DVD mailer plans, but it's an interesting case study in corporate communications none-the-less.

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