Apple is content to make the best phones, not the most phones

When asked about the relative popularity of the iPhone compared to Android, Tim Cook, on stage at the D11 conference, responded in typical fashion, saying Apple isn't concerned about the most, only the best.

Cook gave some historical context for his comments. Apple believes the Mac is the best PC, but they never made the most PCs. They made the best MP3 player, and did make the most, and the best tablet, and did make the most, but the phone, like the PC, while still the best in Cook's opinion, isn't the majority of units in that space.

Usage metrics, where iOS has usually dominated Android, was also brought up by Cook. Like others before him, Cook floated that many Android phones aren't used as smartphones, but as feature phones.

There's been a lot of dodgy numbers thrown Apple's way, but the combination of their profit share (what matters to them) and their usage share (what matters to us) is hard to argue.

Via: The Verge

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple is content to make the best phones, not the most phones


I thought what he said was spot on. What´s more, for one company to completely dominate all markets is a ridiculous notion.

The iPhone had the marketshare when there were no other players basically. Things have changed, what is happening now, could have only been expected.

I think he misses the anger point. Who decides what is "best"? Mr. Cook and Apple, or the buying public? There was a time when the two were in agreement, Apple sold more phones than competitors. But recently, it would seem the buying public has chosen Android.

iOS is not the best mobile OS, iPhone is not the best handset and Apple's services are not the best services. This recent complacency and failure to frequently iterate from Apple is of great concern to me as an Apple product user.

At least Apple does have all 3 of these components present and working in harmony:
Look at Google; it got the OS and the services, but where is the hardware? It relies on manufacturers to bloat the OS with crap.
Microsoft; got OS and services, Nokia got the hardware. Certainly better than Samsung but not even comparable to the iPhone in terms of quality, weight, and how it feels.
Blackberry; got OS and hardware, where are the services that compete with Google and Apple?

Apple is on its way down with that kind of statement from Cook. More phones will translate into more turnover, more r&d and more market share. Before she woke up.... Boom! Android as taken over...

I personally feel like this is how it should be. Why should they compete with Android who is releasing a new phone weekly it seems, when they can take a year and make a solid device that is going to withstand the use of the average user. I know a lot of people seem to be thinking that people are getting bored with iOS and the iPhone, but I personally feel it is the opposite. I am seeing MORE people making the switch instead of less.