Tim Cook reflects on the second anniversary of Steve Jobs' passing in company-wide email

Tim Cook reflects on the second anniversary of Steve Jobs' passing in company-wide email

Tomorrow, October 5, marks the two-year anniversary of Steve Jobs' passing. CEO Tim Cook sent out a company-wide email to reflect on the event, according to 9to5Mac:


Tomorrow marks the second anniversary of Steve’s death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world a better place.I think of him often and find enormous strength in memories of his friendship, vision and leadership. He left behind a company that only he could have built and his spirit will forever be the foundation of Apple. We will continue to honor his memory by dedicating ourselves to the work he loved so much. There is no higher tribute to his memory. I know that he would be proud of all of you.



Steve Jobs passed away on October 5, 2011 at the age of 56.

Source: 9to5Mac

Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

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There are 6 comments. Add yours.

BeyondtheTech says:

Still a sad remembrance, which is usually recollected by the past couple years without him and followed by, "well, what would've he done differently?"

I just hope his essence won't be lost. It still bothers me a little that his name isn't mentioned in any of the keynotes and presentations, even at the end when they top it off with their personal touch. I can understand that people don't always want to be reminded, and from a business perspective, it could seem like a sign of weakness in leadership, but beside all that, Steve was the embodiment of Apple.

karmski says:

I agree, but at least there is an internal sharing of his remembrance within the company and hopefully the public acknowledgement of Steve's legacy will also continue each year.

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impaler says:

Corporately, it's the absolute worst thing to do, to hang onto Steve and continue to bring him up. It definitely communicates weakness in current leadership, and inability to move on. Their tone is right - his legacy is that he left a culture, that continues without him. That's how you know they're successful - if the culture goes on, continues to make great products, whether he's there or not. I believe that's his true legacy, not the Mac, not the iPhone, iPad, iPod, etc...

SimpleAsItSeems says:

The "absolute worst thing to do"? That's hyperbolic...

ame says:

I cannot even believe it's been two years.

birdman_38 says:


The day the innovation died.