U2 Ditches Apple for Dell... er... Palm... er... RIM?

We can just feel CrackBerry.com's Kevin preening over news: Biggest. Jump. Since. Mayer.

Yep, U2 has left the warm embrace of Apple (though Product Red iPods no doubt remain) for the harsh corporate sponsorship of RIM. Of course, they flirted briefly with Dell first, and Bono's Elevation Partners are huge backers of Palm -- though according to PreCentral.net they likely needed to spend their cash on far more serious things, like bringing the Pre to market... Still:

"This tour announcement marks the first stage of a relationship and shared vision between RIM and U2 that we expect will lead to new and innovative ways to enhance the mobile music experience on the BlackBerry platform for U2 fans. We look forward to sharing more details as the relationship unfolds."

Kevin already called it "sloppy thirds" on our behalf (thanks!) and while Apple is continuing to discover fresh new talent with every iTunes/iPod ad, RIM keeps just going where Apple's long gone from. Wait, do we sense a trend here?

Have something to say about this story? Leave a comment! Need help with something else? Ask in our forums!

Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

More Posts



← Previously

March 24 Apple Event to Focus on... Pro Apps?!

Next up →

UPDATED! Pre-Verts? Pre-Jects? Or Just Pre-Mature? TiPb and CrackBerry.com Want to Know!

Reader comments

U2 Ditches Apple for Dell... er... Palm... er... RIM?


@ Ian
I have a thirty foot tall lemon I drive around all the time. Doesn't fit in the iPass lane though... ;)

Though I do Think it's good that RIM has some good endorsement, I do agree that Apple had many great talents first. And btw, U2's No Line on the Horizon is awesome. :)

I guess Bono can now stand behind a phone that is made of the same substance as himself. It only makes sense.

A U2berry, why... So U 2 can feel like a third class citizen when you try to show off your U2berry with limited memory to someone with a 30GB U2 iPod or an iPhone with the complete U2 Anthology, lyrics and pictures. Yah, okay. Business device trying to turn into an Entertainment device in this manor just screams l-o-s-e-r. RIM needs to focus on making nicer looking devices like the Bold not that thing that was just spy shot, but apparently they like coping Apple.

Not entirely what I had been looking for however it was some good reading anyway, guess its a ok that I wasn't capable of doing a search properly or I wouldn't ended up here.