Who has the most satisfying customer experience in the UK? That'll be Apple Retail
Leading UK consumer campaigner, Which?, has conducted a survey into customer satisfaction across UK high-street retail stores. While the likes of WHSmith and carrier, EE, scored near the bottom, is there any surprise who topped the table? Apple Retail Stores.
Over 11,000 UK consumers responded to the survey, with Apple coming out on top with an 85% satisfaction score. Apple Retail Stores were praised specifically for their "unique look and feel" and "great customer service."
Apple Retail Stores do stand out among their competitors. The look and feel is indeed unique, but such customer services as EasyPay allowing payment via your iTunes account through your iPhone sets Apple apart from the rest. It's no doubt a great result for Apple, but 11,000 people doesn't come close to the numbers that pass through Apple Retail Stores each and every day.
Personally, I can't recall a visit to an Apple Store that I'd consider unsatisfactory, and though they're often extremely busy, there's never much of a wait to be dealt with by a member of the store team. Not counting the Genius Bar, of course. But how about you, have you ever had a bad experience in an Apple Retail Store?
Source: The Independent