Why Apple paying twice for Lala and Color engineers was a stroke of genius

Apple bought Lala for $80 million down and $80 in retention bonuses, and then, after founder Bill Nguyen and many of the engineers left anyway to found Color, Apple bought them again for around 7 million. Aubrey Johnson tells the story:

Apple obtained the same employees for pennies on the dollar. This time with even more experience and startup life under their belt.

Even more fascinating is the reason Apple bought Lala to begin with, and the way Steve Jobs handled the negotiations. Go. Read.

Source: Aubrey Johnson

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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There are 4 comments. Add yours.

pelley says:

You can see why they left after only an $80 retention bonus.

Irelandjnr says:

How Steve bought them is not fascinating, at all.

eahinrichsen says:

The source link goes to a "nothing to see here" page.

gods84 says:

ya nothing to see on that linked page... hmm maybe it really was genius?