Apple Senior VP of Retail and Online Stores Angela Ahrendts had recently sent out her first memo to retail employees, outlining Apple's vision for retail ahead while also asking for employee feedback to improve the experience in stores.
"Looking forward to the future, I feel our greatest opportunity will be continuing to focus on and evolve the consumer journey online and in our stores," Ahrendts said. "Although technology is rapidly changing how customers shop, they will still want to feel surprised and delighted by the personalized Apple experience we provide at every turn." This shouldn't come as a surprise given Apple's late CEO Steve Jobs had considered Apple to be at the intersection of technology and the humanities.
"That's what makes us unique. Keeping the customer experience as simple as any other Apple product will also be critical as we expand into new markets, integrate our platforms, and develop new technologies."
What changes do you want to see Ahrendts make to the Apple shopping experience? Are you happy buying your Apple products at an Apple store? Sound off in the comments.
Source: 9to5 Mac
We may earn a commission for purchases using our links. Learn more.
Variety looks into how popular rap battle 'Verzuz' landed on Apple Music
Apple Music brought rap battle "Verzuz" to the masses. Variety has the story of how that happened.
Review: Xenoblade Chronicles 2 is gorgeous but overly complicated
If you loved Xenoblade Chronicles, Xenoblade Chronicles 2 lets you further explore the shared universe with a new team of characters. However, you don't have to have played Xenoblade Chronicles to enjoy the sequel. The gameplay leaves a fair bit to be desired, but the story and world make it worth playing through.
Apple, Ford, and Walmart lobbying against WeChat ban
U.S. companies including Apple, Ford, Walmart, and Disney have all raised concerns about a recent executive order against WeChat.
Protect your iPhone 11 Pro with these great cases
Whatever your style or protection needs, you can find a case to match them for your iPhone 11 Pro.