Apple acquires 3D mapping company, 3C Technologies?

According to Mark Gurman over at 9to5Mac, Apple has acquired a third mapping company, this time 3D specialists 3C Technologies.

Sources say that C3 Technologies CEO Mattias Astrom , C3 Technologies CFO Kjell Cederstrand, and lead C3 Technologies Product Manager Ludvig Emgard are now working within Apple’s iOS division. The leading trio, along with most of the former C3 Technologies team, is still working as a team in Sweden (interestingly, the division is now called “Sputnik”), where the C3 Technologies company was located prior to the Apple acquisition.

They specialize in making 3D maps from photo data using declassified missile-targeting technology. Apple previously bought map data companies PlaceBase and Poly9, and while they still rely on Google for the actual maps in OS X and iOS, it's not hard to imagine some fantastic new Map app just may be in our future.

Here's a video showing how C3 works.

Source; 9to5Mac

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Could this be applied in a 3D TV?
  • "3D specialists 3C Technologies"....typo? C3 Technologies isn't it?
  • This looks really neat, but i would like turn-b-turn gps navigation with auto-reroute first please.
  • With you on that. Google Maps doesn't provide this oddly enough, so anyone who can will definitely get an app purchase here.
  • I would also settle for a 3rd party nav app being able to open map links. There is a jailbreak that does it, but i am trying to go strait :)
  • Bah. Stick with Google Maps...the data there is second to none.
  • You couldn't be more wrong. Turn by turn & route correction work just fine on my Android phone... Using Google Maps.
  • And that's why you should hurry on over to the Android Central forums and tell them all about it! LOL!
  • Yeeah I want 3D nab with all the texture and landscape n roads everything!! BRING IT ON!!! BOUT TIME BAS!
  • This is your 3D mapping:
  • Apple have been very naive in some circumstances. It looks like the humble handset is set to flexible after both Nokia and Samsung have announced flexible screens. This will not go away - they just havent figured out how to present it to the mass.