Apple acquires Passif, low-energy wireless chipset developer

Apple has reportedly purchased a low-energy wireless chipset developer named Passif, a company whose technology seems a good fit for the future of mobile. Jessica Lessin reports:

The company in recent months purchased Silicon Valley-based wireless chip developer, Passif Semiconductor, according to people briefed on the deal. Passif develops communication chips that use very little power. Its technology, which includes a radio that works with a low-energy version of Bluetooth called Bluetooth LE, is promising for health-monitoring and fitness devices that need extra-long battery life. (Apple, of course, is working on one of those.)

Apple has bought and invested in a bunch of wireless and chipset companies over the years, including PA Semi and Intrinsity, the fruits of which have surfaced in everything from faster existing chipset architectures to Apple's first custom-designed system-on-a-chip (SoC), the Apple A6. The more Apple can do in-house, and the more they can use each piece to make the overall puzzle better, the bigger the differentiation they'll be able to achieve from competitors, and the more precisely they'll be able to service their own future plans.

So, business as usual. Smart business.

Source: Jessica Lessin

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.