Apple airs new commercial: iCloud Harmony

By Rene Ritchie
last updated

Apple has just released a new iCloud-themed commercial aimed to show the advantages of their push and store network. The commercial begins with an iPhone user tapping "Use iCloud", then buying an album. Cut to an iPad where the music automagically downloads as well. Cut to a MacBook Air and the music is also downloading there.

An iPhone user snaps a picture of his (going by the thumbs!) daughter, and it shows up in Photo Stream on an iMac and iPad.

An iPhone user drags a calendar appointment down and it's instantly reflected on a MacBook Air and iPad.

An iPhone user installs Flipboard and the iPad installs it as well (sorry, no Mac App Store parallel downloads).

An iPhone user adds a contact and it gets added on the MacBook Air. iBooks popular an iPhone and an iPad. Photos fly from iPhone to iPad to MacBook Air.

Automatic. Everywhere. iCloud.

Interesting that only the iPhones initiate action in the commercial, and there's no human involvement with either the iPad or the Macs. Nor are any MacBook Pros, Mac Minis, or Mac Pros shown. Or any iPod touches. Or Siri.

Makes for a great commercial, though.

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

14 Comments
  • What song is used in this video?
  • Sounds like something they made themselves.... maybe in garage band.
  • I don't know, but I want it.
  • the name of the song is "Reach" - Andy Huckvale and if you want to find other songs Apple use in there adverts heres the link http://en.wikipedia.org/wiki/ListofmusicusedbyAppleInc. :)
  • I think it is a Howard Jones remix 'Don't try to live your life in one day'...
  • I need a Mac. iCloud isn't so awesome with a PC.
  • Im guessing everything was done from the iPhone since it is a iPhone 4S commercial
  • Dont you need wifi to do all this. Seems like iCloud only works when on wifi. Am I wrong about that.
  • I think Photo Stream requires WiFi, but everything else can be over 3G. Except I think the 20MB app limit applies still, so any apps over that size might have to be downloaded over WiFi.
  • Which kinda defeats the purpose. Where I live mcdonalds is the only public wifi.
  • All of iCloud's features work over 3G or other non-WiFi networks. FaceTime is the only service which requires WiFi.
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