It's not just about Cupertino and the South Bay Area of Northern California anymore. Well, it never really was, not for a long time, but Apple's U.S. footprint will, officially, be getting bigger and more widespread over the next few years.

Apple today announced a major expansion of its operations in Austin, including an investment of $1 billion to build a new campus in North Austin. The company also announced plans to establish new sites in Seattle, San Diego and Culver City and expand in cities across the United States including Pittsburgh, New York and Boulder, Colorado over the next three years, with the potential for additional expansion elsewhere in the US over time.

Apple's CEO, Tim Cook, had this to say:

Apple is proud to bring new investment, jobs and opportunity to cities across the United States and to significantly deepen our quarter-century partnership with the city and people of Austin. Talent, creativity and tomorrow's breakthrough ideas aren't limited by region or zip code, and, with this new expansion, we're redoubling our commitment to cultivating the high-tech sector and workforce nationwide.

The new Auston facility won't just be for support, logistics, and operations either:

Apple's newest Austin campus will be located less than a mile from its existing facilities. The 133-acre campus will initially accommodate 5,000 additional employees, with the capacity to grow to 15,000, and is expected to make Apple the largest private employer in Austin.

Jobs created at the new campus will include a broad range of functions including engineering, R&D, operations, finance, sales and customer support. At 6,200 people, Austin already represents the largest population of Apple employees outside Cupertino.

Apple has often kept it's non-Infinite Loop, non-Apple Park sites as secret as it's kept its product design and development work but, at a certain scale, that's just not feasible. And sometimes, for optics, it's also sub-optimal.

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So, it's good to see Apple opening up about some of this, especially as we start getting into the next decade of products and services.

VECTOR | Rene Ritchie

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