Apple brings 'Start something new' campaign to select retail stores
Apple is taking their "Start something new" initiative to the next level through select Apple Retail Stores. Beginning as a website, "Start something new" seeks to inspire creativity with photos, paintings, and videos created by people using Apple products. Apple has now taken the step of installing these works in some Apple Stores around the world, turning the stores into art galleries, of sorts. Galleries are going up in stores in London, New York, and Toronto.
From ifo Apple Store
"Start something new" began earlier this week as a website, popping up first in Japan before appearing on Apple's U.S. site, along with several of those in Europe. It highlights a number of device features and apps used to create these works of art, including VSCO Cam, Brushes, and iMovie.
Source: Storeteller, ifo Apple Store, via 9to5Mac
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.