Apple buys Polar Rose face-recognition company

Apple has once again opened that $40+ billion bank account and, according to reports, purchased Swedish face-recognition company, Polar Rose.

The Malmö-based company specializes in developing technology which makes facial recognition, not unlike what Apple already has and uses iPhoto for Mac OS X. Through sophisticated algorithms, manages the software of the Arctic Rose to recognize faces in images and the company offers three different products using this solution. Two of the (Face Cloud and FaceLib) them seem to be very interesting for Apple.

Likely yet another talent and technology acquisition, will this simply be used to bolster the existing iPhoto/Aperture Faces feature, or could Apple have grander plans for facial recognition? They do have iSight on Mac and front-facing cameras on iPhone and iPod touch, and likely iPad as well soon.

[Mac1 via 9to5Mac, additional video via MacRumors]

Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.