Apple CEO Tim Cook remembers Steve Jobs on his birthday

Steve Jobs (Image credit: Rene Ritchie/iMore)

What you need to know

Today would have been Steve Jobs' 65th birthday.
The Apple co-founder died in 2011.
Current Apple CEO Tim Cook took to Twitter to commemorate the day.

Today would have been the birthday of Apple co-founder Steve Jobs. He would have been 65, and current Apple CEO Tim Cook took to Twitter to remember the man that brought Apple back from the brink in the late 1990s.

Jobs died in 2011 at the age of 56 following a long battle with cancer, but his legacy within Apple continues to live on through both the products it makes and the company's ideals as a whole.

Cook shared a message to Twitter alongside a humorous video of Jobs announcing the original iPhone.

Thinking of Steve today on his birthday — his friendship, passion, and especially the laughter and joy he inspired. pic.twitter.com/qPMHbzxCsQThinking of Steve today on his birthday — his friendship, passion, and especially the laughter and joy he inspired. pic.twitter.com/qPMHbzxCsQ— Tim Cook (@tim_cook) February 24, 2020 February 24, 2020

It's sometimes easy to forget the little bouts of humor Jobs used to inject into his presentations and it's definitely something I miss. In a sea of product announcements and sales figures, we could all benefit from a little more Jobs in Apple's announcements nowadays.

I suspect Apple could benefit from a little more Jobs at times, too.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.