Apple CEO Tim Cook tweets his support for International Women's Day

Apple International Womens Day 2020
Apple International Womens Day 2020 (Image credit: Apple)

What you need to know

  • International Women's Day is on Sunday, March 8.
  • Apple CEO Tim Cook tweeted his support.
  • He also shared a video celebrating women.

Apple CEO Tim Cook has taken to Twitter to celebrate International Women's Day ahead of its official Sunday, March 8 date.

In the tweet, Cook celebrated women of all generations while including a "Behind the Mac" video that we shared a couple of days ago.

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Apple is running multiple initiatives throughout March as it celebrates women who have made an impact on all our lives. A collection of content created by women is being highlighted on Apple TV while Apple Watch Activity Challenge will also run this Sunday.

Apple is also hosting more than 5,000 "Today at Apple" events around the world, all aimed at celebrating women.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.