Apple continues its Apple Arcade push with game-themed apple.com takeover

Apple Arcade (Image credit: Apple)

What you need to know

Apple Arcade has taken over apple.com.
Loading the page activates new game-based animations.
You'll see more as you scroll.

And they said that Apple had lost its whimsy! Not so, with Apple altering its apple.com homepage to help promote Apple Arcade.

The new homepage looks like its old one at first blush. And then the animations kick in with many different game characters getting involved. If you scroll far enough you'll even get to see Pac-Man eating all of the text at the bottom of the screen!

Apple.com takeover (Image credit: iMore)

Apple Arcade offers more than 100 games for just $4.99 per month. None of the games have any ads or in-app purchases, either.

Whether any of this will help drive subscribers to Apple Arcade is anyone's guess, but it's sure fun to watch. It's also a reminder that Apple does have that sense of glee that some still argue left us with the multi-colored iMacs.

Can't whimsy anymore, my ass!

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.