Apple cuts minimum iAd purchase price in half
Apple has cut the minimum purchase price for advertisers on its mobile iAd network from $1 million to $500,000 in an effort to appeal to smaller companies and help broaden the mobile advertising platform, according to All Things Digital.
When Apple introduced iAds last year they thought it would be a huge success despite some believing it would be a flop, and although Apple is claiming over 60 successful iAd campaings so far they're also seeing low fill rates and other developer complaints.
Cutting the initial asking price in half should allow more eligible parties to participate in the iAd program, but do you think it will be enough to make iAds a full success for Apple? Let us know in the comments!
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Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.