Apple Execs: Functionality, Price, Geography, Multiple SKUs All on the Table

By Rene Ritchie
last updated

Reporting on an analyst briefing that took place at Apple's Cupertino headquarters with Apple Executives, Apple Insider quotes this little nugget:

"iPhone is still in its early days and could gain share by: providing more functionality; lowering prices; growing geographically; or segmenting the market with different models."

Of course, there's nothing to say Apple will actually add features like a digital compass, lower the price to $99 on 8GB iPhone 3Gs, expand into China, or put out an iPhone nano or iTablet.

Scratch that there's obviously a lot of reasons do at least some of those things, and likely over time, Apple will address every profitable avenue for doing all of them, and more...

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.