Apple is leading a new effort to generate 290 megawatts for the PJM electric grid, which serves parts of Virginia, Illinois, Pennsylvania, New Jersey, and Maryland. In conjunction with Akamai, Etsy, and Swiss Re, the two new solar and wind farm projects The two new projects will not only supply all the companies involved but provide enough power for 74,000 homes.

Apple's Vice President of Environment, Policy and Social Initiatives, Lisa Jackson, said:

At Apple, we're proud to power all of our operations around the world with 100 percent renewable energy. In the process, we've charted a course for other companies and organizations to purchase renewable energy and transition their own operations to greener power. The collaboration announced today shows how companies of all sizes can address climate change by coming together.

Rachel Glaser, Etsy's Chief Financial Officer:

Etsy is excited to be a part of a project that will benefit both the planet and our customers. This agreement will help Etsy to meet our goal of powering operations with 100% renewable electricity while also innovating by paving the way for small companies to participate in the renewable energy market."

Jim Benson, Akamai's EVP and CFO:

"We are proud to be partnering with these corporate leaders to accelerate renewable energy adoption. For Akamai, this collaboration was critical in closing these deals; and, in conjunction with our Texas wind project signed last year, we are on target to achieve our 2020 global renewable energy goal."

Brian Beebe, Head of Origination North America, Weather and Energy, Swiss Re Corporate Solutions:

As a leader in mitigating climate risk, Swiss Re aims to reduce its carbon footprint and support renewable energy, which is why we're so happy to be part of this collaboration. We also hope to speed up the adoption of these clean technologies through Swiss Re Corporate Solutions' innovative insurance products, which help owners of wind and solar assets decrease cash flow uncertainty.

It's important to do good. It's even more important to inspire and lead others to good. Tim Cook and Lisa Jackson are doing it right.