Apple doesn't go to CES. In years past, counter-programming it with iPhone and MacBook Air meant it didn't matter. More recently, it's meant ceding New Year's mind share to the likes of Google and Amazon.
This year, Apple hasn't started going to CES or counter-programming it again, but it has made sure that its shadow is hanging over every other vendor at the show. Literally.
Apple never shows up at CES, so I can’t say I saw this coming. pic.twitter.com/8jjiBSEu7z— Chris Velazco (@chrisvelazco) January 4, 2019
Clever Apple, playing on the infamous "What happens in Vegas stays in Vegas saying".
Of course, many will be quick to point out that iCloud means most things don't stay on iPhone. And installing Google and Facebook apps, incredibly popular both, absolutely means anything done with either won't stay on iPhone.
That said, the point is to drive home that, with Apple, your data stays yours. Apple has no interest in exploiting or absuing it. And given all the scandals and oopsies the big data companies had in 2018, that's an increasingly compelling differentiator.
We may earn a commission for purchases using our links. Learn more.
Apple releases iPadOS 13.5.1
Apple has released iPadOS 13.5.1, which fixes some security bugs.
Apple might be giving people a reason to upgrade their 2012 MacBook Pro
Anyone who still uses a 2012 MacBook Pro should probably look to upgrade it sooner rather than later following a report that claims Apple will label it "obsolete" this month.
New report backs up claims that we'll wait until October for iPhone 12
Apple would normally announce its new iPhones in September, but the coronavirus situation seems to have put paid to that. All eyes are now on October instead.
Rock your pride with the best rainbow bands for your Apple Watch
With pride month quickly approaching, what better way to show some rainbow enthusiasm than with a pride themed band for your Apple watch? Rock your pride in style with one of these great selections!