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Apple to give $1 to (RED) for Apple Store purchases made with Apple Pay

Apple (RED) announcement
Apple (RED) announcement (Image credit: MacRumors)

What you need to know

  • Apple will donate $1 for every Apple Pay transaction in Apple Stores.
  • This will nclude online orders, too.
  • Apple will continue to sell (RED) products, too.

Apple has confirmed (via MacRumors) that it will donate $1 to (RED) whenever someone uses Apple Pay to make a purchase at its Apple Stores and online store. This goes for all of its Apple Stores worldwide, and will run through December 2.

Apple already sells (PRODUCT)RED items in its stores with proceeds going to (RED) in order to fund HIV/AIDS programs in Africa. Since 2006 the company has raised more than $220 million for (RED) just by selling iPhone cases and other (RED)-branded products in its stores. The (RED) iPhone 11 is a personal favorite.

With World AIDS Day taking place on December 1 it's likely Apple will also turn some of its iconic Apple Store logos red for the first week of the month. It also changes the logos green during the week of Earth Day, too.

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.