Apple gives 'Prehistoric Planet' a big animated promo on premiere day

Prehistoric Planet artwork with dinosaur eye
Prehistoric Planet artwork with dinosaur eye (Image credit: Apple TV+)

What you need to know

  • Apple TV+ series Prehistoric Planet has taken over
  • A massive animated ad is on the Apple website, taking space from iPhones and other products.
  • Prehistoric Planet is narrated by Sir David Attenborough and runs for five consecutive days, starting today.

Apple is making sure everyone knows about the new Apple TV+ series Prehistoric Planet by slapping a massive animated promo on its homepage.

Anyone visiting right now will be treated to an animated promotional section at the very top of the page, bumping things like the flagship iPhone 13 and new iPhone SE below the fold.

Apple home page with Prehistoric Planet promo

Apple home page with Prehistoric Planet promo (Image credit: iMore)

This isn't the first time that Apple has used its homepage as a way to promote Apple TV+ content, but it's perhaps unusual that it has chosen Prehistoric Planet to be given such high-profile, premium real estate like this. Still, the show features Sir David Attenborough and is a five-night documentary extravaganza that is already off to a good start. And it's got swimming dinosaurs — what more do you really need?

Well, you'll need an Apple TV+ subscription for starters. Running at $4.99 per month, Apple TV+ is some of the best streaming value you're likely to find right now. It's much less than Netflix and Disney+ and will remain that way at least until we see the pair's new ad-supported tiers later this year.

Those who already have Apple Music and Apple Arcade should also check out the Apple One subscription bundle as a way fo actually saving money, too.

If you want to enjoy Prehistoric Planet in style, be sure to check out our list of the best Apple TV deals on the market today.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.